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Launching a website successfully is no easy feat. Almost inevitably, when it looks like yours is ready to go live, it turns out that eagerness has gotten the better of you and you’ve published something almost unfinished. Even a small mistake can change the way people view a website and its associated products. And of course, if the site is for you, you can fix it later, but if you’re building one for a client, you need to make sure everything Runs smoothly from day one – that even the smallest mistakes are addressed before they become big problems.
Here are easy ways I’ve found to make sure.
1. Check on Different Browsers
This cannot be stressed enough. Always check if things are looking and working like they are working on multiple browsers with Chrome, Opera, Microsoft Edge and Firefox just a few you should test. Because, even though a site may look perfect when using Chrome, it may look completely obscure elsewhere, so never assume anything in this regard.
2. Don’t Forget the Title and Metadata
Your page title is important not only for SEO reasons, but also because it provides future visitors with the first glimpse of their actual search, so set a meta title for each page before you launch, and make sure that it is related to the content of the page. Try to include metadata like description or tags as well. They’re not as important as meta titles when it comes to SEO, a good meta description will invite more users to view a given page, and by tagging it properly, you’re making it easier to find.
related: Everything you need to know about collecting SEO data
3. Check Links
Never assume that links will work. Maybe you made a spelling mistake, or when inserting a link in the text, instead of pasting the URL, you accidentally deleted it and as a result, your link is nothing more than randomly underlined text? Believe it or not, even advanced webmasters make these rookie mistakes, so double check. And both internal and external links are important, as successfully linking your page to a trusted partner domain can help you gain thousands of customers.
4. Test functionality
The ease with which a user can navigate a site is important. If you’re going to offer customers the ability to submit a complaint via a contact form, for example, test it yourself, see if it works, and test again. If you’re going to invite them to shop, check that the sales system is properly integrated with the rest of the site. We recommend that you do all this on your own; After all, no one knows better than you about your goals and desired customer experiences. Also consider supporting these findings with user testing: You will find various platforms offering testing services on the Internet, and it can be important to get positive or negative feedback from an independent user(s).
related: 6 free tools to help optimize your website
Before launch, get the code of the site HTML valid, as per the standards set by the Wide Web Consortium. If your test doesn’t pass, it could mean that there are some serious problems, and so it’s up to you to find and fix them. Keep in mind that not validating doesn’t mean you won’t be able to launch, but it can indicate that there are a number of issues that could potentially drag down the user experience.
It is a good idea to install a good analytics tool. These help measure important statistics such as unique visitors, conversions and page views, and notify you when numbers start to drop. Google Analytics is the most popular tool, and it is also available for free, but with paid apps such as please try again or StatCounter Can provide more in-depth data. Regardless of how they are collected, the resulting statistics can be the key to launching a successful marketing campaign.
related: Critical Analytics That Will Improve Your SEO Results
7. Include Sitemap
Always remember to add a sitemap.xml file to your root directory, which will help search engines to index your site faster and more efficient. You don’t need to do anything on your own, because tools like xml-sitemap Can create a complete sitemap without your intervention. Alternatively, on WordPress, you can install google xml sitemap plugin, Making one is fairly quick and simple, and in today’s world, it’s pretty much a requirement if you want the result to be successful.
8. Facilitate a Creative “Error 404” Screen
Error 404 or “Page does not exist” response is one of the most typical errors encountered while browsing. It will be displayed whenever a user is trying to access a non-existent page. However, don’t settle for just monotonous and basic messaging, as you can customize how the “Error 404” appears on your website. Try to get users back on the right track by offering them the suggestions they intend to find, or simply allowing them to return to the homepage.
9. Configure for Optimum Performance
Optimization is important, and will allow a site to rank high on search engine results, attract new audiences, and function just fine. A good way to do this is to reduce HTML requests, or use CSS sprites wherever possible. Also, make sure that each page loads smoothly and completely, that there are no missing elements or annoying (and skippable) ad banners covering important content. And keep in mind that optimizing a site just once won’t work: you’ll have to repeat this process several times after launch.
Ensuring high quality text content is as important to user satisfaction as it is to make sure all technical aspects are working properly. So, whenever writing an article, blog post or anything else, spend time reading it, including establishing whether it is easily readable. Ask a friend or family member to do the same, then ask them to share their thoughts. You can simplify the process by avoiding long sentences and paragraphs, adding titles, and emphasizing easy-to-understand language.
related: Why you should improve and enhance your website content