How do you get customers to refer you without asking? Get 13 examples for your referral strategy right here.
To help you adopt the best practices get customer referrals Without asking, we asked customer service managers, marketing professionals, and business leaders this question for their best insights. From making your packaging attractive to customers to providing a personalized experience for your customers, there are many ways to consciously target your customers with excellent service and subtle gestures that get them to easily recommend your brand to others. will encourage.
Here are 13 ways these leaders can refer their business to their customers without asking:
- Make your packaging attractive to customers
- grant a discount or privilege
- Share user-generated content to build your community
- Continue customer support even after the transaction
- Provide exceptional quality products and services
- Provide your customers with a personalized experience
- Make your product solve a unique problem
- Make sure you are meeting your customers’ expectations
- Introduce customer referral plan
- promote other businesses
- give free handouts
- Be honest in providing excellent service
- Be on time with your social media engagement
Make your packaging attractive to customers
The best way to get more referrals for an e-commerce business is to focus on packaging. Packaging sometimes feels like a consideration in the entire delivery process, but it’s actually extremely important. Steve Jobs and Apple’s marketing department knew this very well. If you have customers who enjoy opening a package, or better yet, take a picture of it, there’s a better chance a friend can see it. This type of stealth marketing is beneficial to both existing customers and future customers. Don’t overlook the packaging. It’s the first thing customers see when they open a product, and if it’s good, it can easily attract repeat verbal customers.
Dan Potter, craft
grant a discount or privilege
Offer your customers a discount or privilege to refer others to you. This is a tried-and-true method that works especially well if you have a product or service that people are passionate about. For example, many gyms offer one month of free membership for every referral. And why not? This is a great way to grow the business while showing appreciation for helping your customers in promotion. You can also offer a discount on future purchases, or even offer something as simple as a thank you card.
Demi Yilmaz, Colonist.io
Share user-generated content to build your community
Sharing user-generated content is often an undervalued and indirect way to get a referral from a happy customer. When you interact with your customers by sharing content that includes your products, you are building a relationship and community with your customer base without asking for referrals. You can promote the sharing of User-Generated Content with promotions and opportunities to win prizes or be featured. Any chance you have of creating a community and positive experience increases your chances for organic referrals from new customers.
Ann McFerran, glamatic
Continue customer support even after the transaction
The bulk of our business is word of mouth. As a business that caters to local small businesses, these referrals are vital to maintaining our operations. In my experience, the only surefire way to get referrals from existing customers is to continue to support them even after the transaction is complete. This means visiting their storefronts from time to time to make sure they are satisfied, or in our case, patrons. You want to keep it personal, light and casual—it’s not about bothering them for more business. If you can demonstrate that your service comes from a place of heart, concern, and a genuine desire to help, your customers will notice. And they want others to have that experience, especially if you are in the B2B industry.
gates little, online sobanko
Provide exceptional quality products and services
Your products speak for themselves. Customers refer their friends and family to brands they believe provide exceptional quality and customer services, such as products made from high-end materials and craftsmanship. Word-of-mouth referrals start with products that make an impact that begs to be shared.
Caesar Cruz, Sebastian Cruz Couture
Provide your customers with a personalized experience
While there is no magic trick to getting someone to refer you, you can be sure that what you are offering is the best service. Consumers are known to talk about two things they interact with when it comes to business – really bad experiences, and really good experiences. If you don’t want this cut in the middle of the road, make sure you’re putting your best foot forward and providing a personalized experience for your customers.
If you are completing a project or finishing your work with someone, it can always be nice to have a small bottle of wine, or a box of chocolates with them to say thank you for working with you. . This may seem like a simple and unnecessary gesture, but it will certainly be something the client will bring up in conversation over the next few days, prompting them to comment on how well you were doing.
Mike Walsh, cloud my bijo
Make your product solve a unique problem
Word-of-mouth referrals spread like wildfire when your product solves a problem that the competition doesn’t. For example, the standard products found in the drugstore that protect against bladder leakage are manufactured with harsh chemicals that can irritate the skin. However, we have created a product that says goodbye to powerful ingredients and embraces the natural process of aging. When you improve the lives of your customers by solving truly unique problems, they will share the solution with their network.
Alexandra Fennell, Note: Grace
Make sure you are meeting your customers’ expectations
Yes, I get the bulk of my business through word-of-mouth referrals. That doesn’t mean I haven’t invested in other marketing strategies. Instead, as customers are satisfied with my business’s services, they automatically become brand ambassadors by giving positive words to their friends and family. The best way to get referrals from already existing customers is to make them happy and satisfied. Make sure your brand fully meets what they expect and provide top-notch customer service delivery. You don’t have to ask these customers to speak to your brand. They will do this automatically and send many referrals your way.
yongming song, Imgkits- Photo Editor
Introduce a Customer Referral Plan
Having a referral program gives the impression that you have a well-organized system. Your customers will notice this assurance and feel more comfortable exchanging information. Customer referral programs strengthen the credibility of your brand. Hence, they find it easier to trust you. Additionally, you can give them reward points or coupons as part of the plan. When they are rewarded with your referral plan/program, they are more likely to take action on the referral. Thus, starting a customer referral program is a great strategy to generate referrals from your existing customers without asking!
Mark Blakey, autism parenting magazine
promote other businesses
I regularly received many referrals without asking. Promoting other businesses is the best way to get referrals from an existing customer. Customers can infer reciprocity if you ask them to recommend others to your establishment. You will bring important conversation chips to the table by promising to refer your consumers to other businesses. Customers will be confident that they are getting equal returns for their knowledge. But take care. Whenever you recommend one of your existing customers elsewhere, you run the risk of damaging your relationship with them. Make sure the company you are referring to is as unique as yours; Otherwise, they may blame you for their misfortune. Prepare the offer to the client, outlining the exact reason you are asking them for it.
Victoria Culbertson, NYC House Cleaner
give free handouts
Asking customers for referrals can be awkward. Instead, you can give satisfied customers some pamphlets or brochures that don’t provide useful, general information about your brand. Include your logo and contact details on the back or corner of the pamphlet. That way, customers are less hesitant to deliver handouts to family members and friends—customers are much less likely to deliver marketing materials focusing primarily on your brand. When you create a useful source of information, they feel better about handing out brochures because they are now helping their loved ones. By giving information to the reader, you are also creating a positive brand image by showing that you care more about the potential customer’s well-being than the sales.
Brian Campbell, waterfilterguru
Be honest in providing excellent service
Customers are always the core of any business. Without customers, there is no revenue, and without profits, the business will not run. That’s the basics of marketing! A satisfied customer will become loyal to the business and become a worthy asset. This is because when a customer is satisfied with a company’s products and services, they share it with others. It is nothing more – word of mouth.
They sow the seeds of curiosity in others who will be the new customers of the business. This is a circle. All of this has one ingredient – excellence! Providing excellent services and products should be the goal and vision of any company/business. When this is followed, there is no need to ask for referrals, they do the rest. Excellence does not come from the heart of a hypocrite but from an honest heart. This needs to be remembered at all times.
Helmut Biermann, painter on demand
Be on time with your social media engagement
Staying on top of our social engagement is how we quickly identify leads. When customers share posts and videos on their social media channels, demonstrating how much they love using our product, it’s free word-of-mouth marketing that results in a profit of new leads. And by responding promptly and thanking them for sharing their joy, we make it available to connect with their contacts if they have questions or would like more information about our product. This is a great way to connect with potential customers and start building relationships while increasing their interest in our offering.
Jaime Muller, RTA Outdoor Living
Make it easy for your customers to refer you
There’s nothing better than getting referrals from customers when you haven’t even asked. And, the best way to do that is to create an unforgettable customer experience that makes them so excited, so valuable, and so grateful for you that they can’t wait to tell their friends and coworkers.