Want Happy Customers? Then take a look at these free marketing ideas.
When it comes to customer driven marketing strategies, most people think that you have to spend a lot of money to get results. But that is not always the case. In fact, there are a lot of things you can do for your customers that are free or almost free and will make them fall in love with you.
Here are 25 tips for small businesses that want to give their customers some love without breaking the bank.
1. Provide Snacks and Drinks While They Wait
There is something about “breaking the bread” that brings people together. If you have a face-to-face business and your customers may have to wait a bit longer to receive service, keep a variety of snacks and drinks out in the open so they can help themselves. Make it easy and inviting, either asking them to help themselves, or make a friendly gesture that invites them to help themselves.
2. It’s Good To Be Nice
It is the easiest, cheapest and yet the most difficult for business owners. No matter what’s going on in your world, or how bad the customer is, do your best to be happy and welcome them with a smile. Be excited to help them.
If you have employees, enroll them in the conversation and talk about they You need it to make this work for your business.
I don’t know what is your average sales or profit, every person you associate with is money coming into your business. So, if $10,000 went into your business, would you kick it out? I do not think so.
3. Give Them Something
Your customers are creatures of habit. They buy some things from you, but they are not really paying attention to everything else you have to offer. This is an opportunity to give them a sample of something they like that they haven’t even thought of buying.
Costco does this with its sample program.
I also had a friend at a wine store who had a select few bottles open for sampling.
No matter what your business is, sharing samples is a great way to bring customers deeper into your products and services.
4. Pick a Client to Love Every Week or Month
Oprah was famous for her “Favorite Things” episode where she gave her viewers thousands of dollars worth of free stuff. You can create your own variation on this by selecting one customer every week or month and providing them with a VIP experience. Here are a few ideas:
- Retailers can create “gift baskets” with new items in it.
- Restaurants Can Throw a “Dinner Party”
- Trainers and mentors can provide face-to-face or group sessions for you and your friends.
- Trainers can provide free access to a valuable training course.
The key to this is knowing what a loyal customer is worth. Be very generous. Don’t look at it like delivering a product, look at it as an investment in word-of-mouth advertising.
It is also a great way to build your email list.
5. VIP Sales, Offers and Events
Create a special experience for specific groups of customers. These can be your best customers, or even better, people who are just below your best customers – and give them that extra love that drives them to upgrade or buy more products.
6. Surprise Customers With Inside Discounts
Enter your customer data and check out the “If you like this, you might like that” offer. Then reach out to those customers and offer them an attractive deal to try out this new offer.
7. Add kid-friendly offers and elements
The quickest way to show a parent’s loyalty is to consider their children. If you are an individual business, have a section dedicated to children. Go a step further and offer supervision. If you are an online business, online trainer or coach, customize your content in a way that allows parents to use your content to improve the lives of their children.
8. Know Your Business
You might think this goes without saying, but make sure you and your team know your products, services, and industry inside and out. It’s the only way you can anticipate needs, solve problems, and deliver world-class customer service.
9. Get Personal
That doesn’t mean you need to share your deep, dark secrets. But it does mean that you must allow customers to see the people behind the business.
10. Listen More Than Talk
The best way to show that you care is that you listen more than you talk. This can be done in person, or using online surveys, social media or even just an old-fashioned customer service call.
11. Take a Long View
The ideal way to build an enthusiastic fanbase is not to focus on quick sales, but on developing long-term connections. How can you entice them to come back for more with your offer, product or service?
12. Follow Up – Instant
Want to know what your biggest competitive advantage is – and it doesn’t cost you – follow up!
People expect to hear from you in minutes (not hours). This is where automation is your friend.
- If a customer emails you with a question – send an automated acknowledgment letting them know that you have received their email and specify a timeframe within which they will receive a response.
- After the customer places and orders, send an automated email that confirms their order, provides and additional information they may need such as how to cancel, refund, ask questions, etc.
- For social media engagement: Check in to your channels several times a day and be sure to respond to any questions and comments.
You get the idea, the goal of following up is to be top-of-mind for your customer.
13. JOIN THE COMMUNITY
Joining the community is one of the most effective ways to demonstrate your concern for your customers. Sponsoring a Little League team is as easy as it gets, but starting a nonprofit can be quite difficult. If you have the resources, get involved in causes that are important to your customers or employees.
14. Work at Your Customer’s Pace
This is called “mirroring” and is one of the best ways to build relationships and loyalty with your customers. If your client moves “fast”; Speaks fast, walks fast. And it looks like they’re in a hurry – so you (or your team) should take the same approach.
Similarly, if your customer is “stable” and careful about their language and demeanor, tell them back to that. This will make them feel that you understand them.
15. Say You’re Sorry and Solve the Problem With a Smile
Mistakes happen, but how you solve them can mean the difference between being a loyal or enthusiastic customer.
If (and when) something goes wrong, accept your responsibility for the mistake. If you or someone on your team made a mistake, admit it to yourself as soon as possible and correct it in any way you can.
16. Make a Plan to Fix Mistakes
Trust me when I tell you, who you are when you solve problems will speak volumes and turn those unhappy customers into loyal fans.
Plan for everything that can go wrong and be prepared with a range of solutions to choose from.
17. Reply to All Reviews
Responding to great reviews is fun, but the real thing is when you personally reach out to customers who have left negative reviews. Here’s how you do it:
- If there’s a negative review on Google, respond by giving them a personal number or a way to reach you so you can talk to them one-on-one.
- Listen to them – really listen to them. Apologize once and only once. Don’t say “I’m sorry for your experience.” which is flat and unpromising.
- ask them what they The situation will need to be resolved. It doesn’t mean you will give it to them, it means you want to know what they want or need. Then watch to see if you can give them as much as you want.
18. Be an advocate of a cause you believe in
There are many ways to give back and support your local community. You can ask your employees or customers for suggestions on what causes them to be concerned. This will help you get started.
If you are an online business, coach or consultant who does webinars, offer a VIP option for a fee or charge your attendees for recording and donate the proceeds to a cause.
You can choose to support a different cause Every quarter or make it an annual item.
19. Exceed Expectations Whenever You Can
I’m sure you’ve heard the phrase “deliver more under promise” right? Well, this is the case. If you say you are going to do something – do it and do it well. But if you can do something extra, that’s what will set you apart from the competition and turn one-time buyers into lifelong fans.
20. Promote Your Customers
If someone buys from you or uses your service, take some time to promote them on social media or even send them an email with a link where you promoted them and how much you want their business. appreciate.
21. Get Personal
People do business with people they know, like and trust. If you can find ways to let your customers know you as a person – not just as a faceless entity – that will go a long way.
You can do this by sharing personal stories, behind the scenes looks at your business, or even short excerpts here and there that give people a glimpse of your life.
22. Give without expecting anything in return
The best way to show your customers that you appreciate them is to simply give without expecting anything in return. Whether it’s a freebie, a discount, or just some valuable material, if you can give without any strings attached, it will go a long way in building loyalty and trust.
23. Get Feedback Often
Make it a point to get feedback from your customers on a regular basis. You can do this through surveys, interviews, focus groups, or even just face-to-face conversations.
The important thing is to make sure that you are actually listening to feedback and that you are making changes based on what you hear. If your customers feel that their feedback is falling on deaf ears, it will be harder to build loyalty and trust.
24. Make it easy to buy from you
If you want to make it easy for your customers to buy from you, you need to make the buying process as simple and streamlined as possible.
This means having a user-friendly website, clearly labeling your products and pricing, and offering multiple payment options. The easier you make it for your customers to buy from you, the more likely they are to do so.
26. Say “Thank You”
It sounds like such a simple thing, but saying “thank you” goes a long way in building loyalty and trust. Whether it’s a handwritten note, an email, or even a quick phone call, taking the time to say thank you will let your customers know that you appreciate their business.
All of these tips can seem daunting to implement. Instead, start small, and see how many of these free customer appreciation tips you can adapt to your own business. Not only will this help your customers appreciate it, but it will also help you build loyalty and trust which are essential to any successful business.