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4 surprising things we discovered about online learning

One of the most popular (and profitable) marketing niches is online learning. It is a broad niche that can be divided into smaller sub-niches, such as:

  • How to make money online
  • how to start online business
  • how to create email list
  • how to generate traffic
  • How to Build a Sales Funnel
  • And so on…

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If you’re a mentor, coach or really good at anything, you can build an online learning business that teaches others to do what you love.

We’re going to take a look at what it takes to be successful in this space, and we’ll also reveal some of the shocking things we learned about online learning.

So let’s start…

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1. Lots of Opportunities

The online learning market was $315 billion in 2021 and is projected to follow a 20% CAGR from 2022 to 2028!

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No matter what you know how to do – there are likely to be thousands of people who want to know what you know!

According to McKinseyIf you want to be successful in this field then you have to do these 5 things:

  • meet students where they are
  • Make changes in career planning and coaching
  • revolutionizing employer relations
  • provide a unique learning experience
  • build a brand

But here’s something (or should I say someone) that this research didn’t really talk about –

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2. Seniors are neglected as online learners

And that’s where the shocking part of our research QuestionPro open.

These online learners aren’t kids or college students – and they aren’t even professionals (per se) – they’re seniors; People who are 65+. Huh

Age of respondents learning online

That’s right, most online learners (in our survey) are seniors.

In fact, when we looked at the data, we found that:

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The largest group of online learners are people 65 and older (41%)

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Working people (ages 25-44) were the second largest category with about 28%.

Sorry, but that was shocking to me.

3. Seniors love to learn

We also wanted to understand how people feel about learning new things:

  • 42% preferred to learn new things
  • 38% said they like to learn new things

80% of our respondents preferred to learn. It’s amazing.

how do you feel about learning new things

Let’s layer this information and contextualize it;

  • Most of our respondents were older people
  • older people like to learn

Another shocking one.

4. 70% of learners prefer online learning

online learning preference

They not only like to learn online, they like to learn on-demand.

4. On-demand beats live webinars

on-demand online learning

When we asked them where they go to learn, you can see that on-demand videos and YouTube videos (which are also on-demand) are the preferred mediums for learning just about anything.

Tips for Trainers, Mentors and Instructors

create content on demand

If you are a coach, mentor or coach, these findings should give you some ideas on how to better serve your students.

Seniors love on-demand content, so don’t worry about live webinars!

  • Keep Your Stuff Under 20 Minutes
  • Be very specific and instructive. Be sure to use simple language without jargon.

We also asked consumers what their biggest obstacle was to learning new skills online –

barriers to online learning

A third of our respondents said they could not find the content they were looking for. Closer was working with the technology behind.

So what does this mean for content creators?

Build Your Brand Where They’ll Find You

Build your brand and establish yourself as an authority in your field, and make sure your students know who you are and what you offer.

Most seniors are on Facebook, so make sure you’re visible there.

Prepare your content for an audience

Make sure your content is tailored for this demographic. Keep things simple, focus on practical information, and avoid jargon.

advertise on google

Google is the first place for most senior citizens. So, if you’re teaching a skill that seniors are interested in, Google is a great place to start.

The Simple Guide to Google Ads

create youtube video

Create informative and educative YouTube videos and make sure they contain clear keyword rich descriptions.

Create simple links and show them on video

Don’t hide your links inside comments. Create a super simple link and display it throughout the video so that seniors can easily access your content.

What will you teach to make money?

If you are a coach, mentor or coach, these findings should give you some ideas on how to better serve your students.

Here are some ideas to get you started:

how to use social media

how to use technology

how to stay healthy and fit

how to eat healthy

How to Find a Job

how to start business

how to save money

how to travel cheap

how to get around the city

how to make friends

how to stay safe online

how to be a better grandparent

how to improve your memory

how to deal with stress

How to make your home more energy efficient

How to choose the right Medicare plan

How to make the most of your retirement savings

No matter what you know how to do, you’ll find an enthusiastic audience of seniors willing to learn.

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