5 Reasons to Build a Content Website vs. Ecommerce Site

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Given that the commerce market tops $8.6 billion In 2020, you could be forgiven for thinking that, whatever your business model, you should be focused on developing a website to sell something – anything. After all, what could be better than instant income earned from the sale of a product?

What is it about a steady increase in recurring revenue that allows you to hone your content marketing skills, connect with your audience, and create sustainable cash flow to fund your business?

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What is a Content Site?

A content website caters to a select audience of people who are highly interested in a specific topic by providing them with useful content that piques that interest.

This is one of the great things about the Internet. No matter what you like, it’s absolutely certain that other people somewhere like it just as much as you do. Whether it’s coffee or cast iron cookware, an audience is excited to try and learn more about your passion.

But where an ecommerce website will capitalize on that shared passion by trying to persuade visitors to purchase pre-seasoned saucepans or sign up for monthly deliveries of specialty blends, a content site will capitalize on advertising, affiliate marketing and digital marketing. Depends on traffic alone to make cash through. product sales.

For example, a content site may provide unbiased reviews of outdoor sports equipment based on user testing. What site visitors are looking for can click on a link that directs them to purchase on the manufacturer’s website. In return, the site owner receives a “commission” as a percentage of the sale price. A site working on this exact model earned approx $7 million profit in 2021.

Other content sites use programs such as Google’s Adsense to generate revenue. An Early Adopter Earned Famous $132,000 One month using AdSense alone and have developed many successful digital marketing tools since then. How did he do this? They created a popular free tool for creating custom ringtones and adding Adsense.

Note what these two success stories have in common: Quality content that meets a highly specific need.

Another common feature? No site relies on paid ad purchases to drive traffic. They have spent an enormous amount of time and energy on keyword research to ensure that their sites appear first in Google results to anyone searching.

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Why should I build a content site?

passive income. Once you have perfected your SEO strategy, you can monetize your site traffic to generate reliable income that requires only minimal engagement. A content site can serve as a steady source of internal funding that saves you the time and effort of pitching investors or the risk of taking out loans.

On the other hand, an ecommerce website requires a more thorough investment. Whether it’s inventory management or customer care or marketing, getting ecommerce sites off the ground requires significant financial and personal resources, and success is far from guaranteed.

Adaptable revenue stream. Unlike an ecommerce website, which generates revenue solely by converting visitors into customers, a content site offers several potential income streams. Stick to one or pivot based on what your analytics tell you about visitor behavior without worrying about unsold products or damaging brand reputation.

When you focus on building a library of useful articles and videos, a content website can start making small amounts of money through display ads. As site traffic grows, you can add Amazon Associates marketing to the mix, directing visitors to useful products. Reviews from popular sellers can also include affiliate links.

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less overhead. According to an analysisThe cost of setup alone for a small to medium-sized ecommerce site starts at $1,500 – and it adds up to costs like payment processing, customer service, and social media marketing needed to generate sales, collect payments, and engage with your audience. prior to inclusion.

On the other hand, a content website only requires a $20 domain name, a set of static pages, and some decent content. Market rates for freelancers vary, but in general, you can hire quality writers and designers for competitive prices, especially if you agree to a retainer relationship or purchase blog articles in bulk.

sustainable. Because content sites depend on SEO to drive traffic, a good strategy essentially guarantees that you’ll continue to build your audience and earn income even when you’re not actively involved in — or investing in — the site. are doing. Google and other search engines make changes to their algorithms from time to time; However, the keywords associated with a particular location probably won’t change much for months — or even years.

Ecommerce websites centered around a product often rely on paid advertising to drive traffic. In addition to the risk associated with improperly calculated purchases, any traffic you’ll receive will be obstructed once your ad expires, leaving you “spending money to make money” while trying to attract visitors. will get stuck in an endless cycle of doing”.

measurable. If you decide to move completely to content websites, you will find that they are the easiest business model to scale in a short amount of time. Once you hit the initial development phase of honing your keyword strategy and hiring your content team, the site will largely run on its own, allowing you to dedicate time and resources to your next venture. .

Seven years ago, I combined my interest in day trading with my digital marketing experience to become Australia’s most popular source of information on online brokerages and trading platforms. After two years, I was able to step back from day-to-day management to focus on writing articles on topics that interested me—and co-founded two other content sites.

In contrast, scaling an e-commerce website essentially involves a significant investment in expanding your product line, your audience, or your logistical reach.