6 great content marketing examples for fintech startups

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As of November last year, there were over 26,000 fintech startups globally, up from 12,000 in 2019. This figure is expected to increase further due to increased adoption of fintech services by consumers. Juniper Research It was predicted that there would be 4.2 billion digital banking users by 2026, compared to 2.5 billion in 2021. The scene is getting incredibly crowded, and both established fintech companies and startups must be looking for creative ways to drive customer acquisition and fight for the spotlight.

Content marketing can be a great way for businesses to get the word out there. Not only is it an excellent SEO tool to help increase brand visibility, but a well thought out content strategy can be a cost-effective way to generate leads as well as engage with existing customers and prospects. For example, demand metric reported that content marketing costs 62% less than traditional marketing and generates three times more leads per dollar spent.

In this piece, I will share some of the best content marketing examples currently employed by successful fintech startups, which can serve as a reference for other fintech entrepreneurs who want to promote their content strategies.

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1. Hex Trust

Fast growing digital asset custody provider, hex trust, specializes in custody, DeFi, brokerage and financing solutions for financial organizations and private clients. They have an A+ resource center that includes a blog, industry insights, company news, and online videos, along with interviews from Hex Trust in webinars and panels. Content is updated regularly and streamlined to enable easy navigation. In Hex Trust’s review of the month, they give monthly business updates, so you can read about the company’s activities and growth at a glance. The customer focus is also evident, as his articles focus on the issues and topics that companies with digital assets face. They provide in-depth insight into the issues themselves and how the Hex Trust can play a role as a custodian.

2. Bowie Life Insurance

Established in 2018, Bowie Life Insurance Hong Kong’s first licensed digital insurer focused on providing affordable and direct-to-consumer insurance plans. They have a helpful blog featuring a variety of insurance and health care topics, Hong Kong-specific medical cases, and company updates. But I especially like the Bowtie customer testimonials; Real life stories in which clients share how they used Bowtie to solve their medical issues. These meaningful stories add a nice personal touch to the brand and are an example of promoting your products without selling too hard.

3. Velotrade

Interested in learning more about trade finance or invoice discounting? Do you need to decide whether you should opt for invoice financing or invoice factoring? Maybe you want to learn about the risks and benefits associated with supply chain financing or find out how to sell your invoices in the marketplace. Velotrade, the digital trade finance platform that matches businesses in need of financing with investors, has it all. In addition to a helpful blog, VeloTrade has a very comprehensive learning center filled with practical methods, expert guides, articles and videos to help you navigate the complex world of trade financing.

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4. Hashkey Group

Another great example of fintech content marketing is represented by hashkey group, Asia-based digital asset management and blockchain solutions provider. They offer an extensive insights and research section containing weekly market round-ups, how-to guides, white papers, published research and podcasts where industry experts discuss a wide variety of topics and provide insights. There is a separate Blockchain Research Center, in which Hashkey Chief Economist David Xu shares the latest in-depth research on blockchain and virtual assets. The reports are free and can be viewed easily. Hashkey gives visitors the option to subscribe and receive notifications for future articles, which is a smart way to build a loyal fan base.

In addition, Hashkey provides free educational material with tutorial videos through its “HashKey Academy” and “HashKey Learn”, where you can learn about specific topics such as tokenization, privacy, smart contract networks, and Ethereum upgrades.

5. Acumon

digital investment platform, acumon, does a great job in terms of offering market-driven fintech content. His blog includes company news, 101 investing tips, market and research insights, as well as short stories called “Money Talks,” which are interviews with real-life people to discuss their relationship with money. The content looks polished and is organized in a reader-friendly manner. His articles include attractive charts and infographics for illustration, making them easy to read and understand.

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6. OneDegree

virtual insurer, a degree, has a simple yet robust blog set up to help visitors easily find the most relevant content, with blog posts called “Pet Classrooms,” “Home Buyers Tips,” “Health Hub,” “Pet divided into categories like “. Insurance,” “Critical Illness Insurance,” “Fire Insurance” and “Home Insurance.” It provides short stories, useful tips, and advanced insurance and health information to help people make better insurance decisions. OneDegree Insurance Info does a fantastic job of presenting the . There is also an Insurance 101 section that translates major insurance jargon into common consumer language.

Content marketing – when done properly – can help increase awareness, increase engagement, and ultimately generate sales leads. This could lead to encouraging results, especially for the fintech industry, where trust and consumer confidence are important. The key is to identify who your customers are, what information they need and provide them with the information in an engaging and user-friendly way.