6 Ways to Get More Instagram Savings

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Instagram “Saves” was released in 2017. Now, it has become a popular metric among influencers and brands. The purpose of Instagram Save is to bookmark posts that users like to view later. It also allows the user to categorize his bookmarks as a collection. But the best part is that you can see how many people have bookmarked your post as a creator. And with the emergence of the hidden “choice” feature, savings have got their due prominence.

“Saving is like liking.” think again!

Many marketers might argue that savings are another vanity metric similar to choice. But I have a different opinion. Unlike likes, savings is a powerful engagement metric. People may like your post for several reasons:

  • This in turn may be to a liking.
  • They may like it, because you used spam hashtags in your post.
  • Users in the post liked your dress instead of your new marketing hack.

Therefore, from the number of likes received on a post it is hard to conclude what a vanity metric it actually is. However, saving allows you to identify what types of posts are being appreciated by the audience. In addition, it tells you whether your content is actually adding value to your audience. Creators can also develop an effective content strategy by analyzing save patterns.

Before I present some tips, let’s first understand why people save Instagram posts. They do this because they find your post valuable and want to come back to it later. Furthermore, Instagram saves are the result of emotional triggers like FOMO rather than logical.

Thus, it is safe to say that authentic, truthful, informative, relevant and entertaining content is more likely to be saved. So, make sure your feed content has these qualities, and continue below to see six tips for getting more Instagram savings:

1. Know that users connect more to human faces

There was a time when Instagram was mainly filled with quotes and pictures. But since videos have come into play, the idea that viewers better connect with faces has only gotten stronger. Since humans are social animals, they tend to associate better with a person or a human face. Such a relationship between brand and audience builds trust and followers – leading to more savings.

2. Make Caption Space a Goldmine for Users

Instagram allows 2,200 characters in a caption. Hence, this is a perfect opportunity for businesses to add context to their posts. This way they can make their posts more detailed, informative, unique and saveable.

Captions should add value to the post. Think of Caption Space as a microblogging platform which many influencers and brands are already doing. In addition, users will spend more time on your posts, which will improve stay times. This will indicate the choice of content among users for the algorithm.

3. Use Infographics

Although faces help businesses better engage with their audiences, the effect of graphics is not completely useless. Infographics play a huge role in educating the audience. springer’s Research concluded that people who followed instructions with text and illustrations did 323% better than those who followed instructions without text and illustrations. And because users may have to view them frequently, they save them.

4. A Strong CTA Is Better Than No CTA

Sometimes, getting more savings on your posts is as easy as asking for it. Your audience may already be consuming your content because of its importance. But a simple call to action asking for your post to be saved can really increase your savings. You can add “Save it for later!” in your caption. Can be straight and concise along a line like !

5. Don’t sleep on visual quality

High-quality visuals are the heart of Instagram, and they play a vital role in achieving more savings. Humans judge based on appearance. And hence, attractive and eye-catching graphics play an important role.

If you reel, commit to a setup. Include good lighting, better backgrounds and contextual video graphics in medium to high quality. According to brain rulesIf the same information is combined with a relevant image, people retain 65% of the information.

6. Different Content Types Work Wonders

Your savings mostly depend on the type of content you post. For example, quotes are known to motivate the user because of their coaching factor, firm and powerful language, and human desire to follow in the footsteps of leaders, say fast company, They get even more savings from users who want to view them later.

Exclusive tips and tricks, evergreen and nostalgic content in your strategy can bring you more savings. Plus, you might notice higher savings by sticking to all of these content types, like quotes, instead of sticking to one thing.

Track your savings with just a few taps

If you haven’t switched to a professional account, you can’t see any of your saved posts. Go to “Settings” and then “Accounts” in your Instagram app. Select “Switch to Professional Account”. Once done, you can now track saves for future posts. There are two ways to track savings:

  1. Feed Via: Open any post you publish after switching to a professional account. You’ll find an option before the caption that says “See Insight.” Click on it to see the number of saves for the post.

  2. Via Insight: Go to “Insights” on your profile page. Tap on “Content you shared.” Tap the “Access” filter, and select “Save” from the drop-down. Based on the duration selected in the filter, it will show you the number of times your post has been saved.

Connect the points to metrics like saves, and you can always navigate your strategy for better results. Even though savings is a better metric than choice, it is still a far cry from generating revenue for the business. You can chase savings, but don’t sink into oblivion and ignore the metrics that really matter and define ROI.