According to a survey, 90% of people want to see continued support for freeview and broadcast radio.
The research, launched by the telecommunications company Archiva, also found that 85% of people believe that the government or local MPs should actively support its continued availability.
Meanwhile, 83% of respondents believe that the BBC should continue to actively support these services.
Nearly three-quarters (73%) said free TV via air was necessary, if not necessary, and 84% said the same thing about radio.
This national asset cannot be underestimated and I am proud that broadcast services make a difference in the lives of people above and below the country.
A quarter of people (25%) said they would feel very lonely if freewave services were cut off by air, and a similar proportion (23%) agreed that they would be very lonely without radio.
Freeview, the UK’s only digital terrestrial television platform, is globally available across the country and does not require a superfast broadband connection.
The study comes at a time when the government and the media regulator are facing decisions about the future of UK broadcasting.
Earlier this month, the BBC announced that BBC Four, CBC and Radio 4 Xtra would only be online in the coming years.
Current plans only guarantee the delivery of TV and radio by air until the early 2030s.
In response, Arqiva has launched the Broadcast 2040+ campaign – in collaboration with organizations including Age UK, Silver Voices, The Rural Services Network and Voice of Lesnar & Weaver – to protect the service by 2040 and beyond. ۔
Archive chief executive Shuja Khan said: “Whether it’s running the radio for breakfast or watching the news during major world events, TV and radio connect us as families and communities.
“This national asset cannot be valued and I am proud of the difference in the lives of people above and below the country from broadcast services.
“People across the UK – including the most vulnerable – rely on content that is always available to them, no matter where they live, and they don’t need a subscription or a superfast internet connection.
“That’s why we’re launching the Broadcast 2040+ campaign with other groups, to give voice to the audience and encourage decision makers to secure these important services in the long run.”
Caroline Abrahams, Charity Director of Age UK, said: “While TV and radio broadcasts are enjoyed by many people across the UK, this is especially important for older audiences, especially those with less. Income earners live alone.
“Many older people value existing universal services and will strive to afford alternatives such as subscription services.
“Watching familiar shows or public events, such as the recent Jubilee, helps older people feel more connected, giving them a sense of relief. If you can’t leave your home easily, a separate It could be an isolated world.
“This is an important resource and we are happy to support its work to protect Broadcast 2040+.”
Colin Brown, chairman of the consumer group Voice of the Listener and Weaver, said: “It is true that everyone in the UK benefits from a wide range of broadcasting capabilities to inform, engage and entertain with high quality content. Should pick up
“And we should not take our TV and radio services – which are appreciated all over the world – lightly.
That is why we strongly support the Broadcast 2040+ campaign to protect this fundamental national asset for future generations.
“On behalf of the viewers and listeners who rely on these services, we must make sure that there is a strong commitment to the future of broadcasting in the UK.”
Ipsos, on behalf of Arqiva, interviewed a sample of 3,006 participants over the age of 18-2005 across the UK and another 1,001 living in postcodes between 26 January and 4 March were presented via the Blissdale transmitter. ۔