after snap broke Receiving a Q1 digest and ahead of this week’s earnings reports from the biggest US tech companies, we wondered if the advertising market was in trouble. It’s not that most people associate Microsoft or Apple with advertising the same way they do with Alphabet or Meta, but the big companies — Amazon and Apple included — have content-sized advertising businesses, which means That the advertising market affects each of them.
(Those ads are supposed to be a weak business model for small companies and startups — loosely speaking — but platforms are a huge revenue source for companies that say something interesting about the competition inside the technology industry. But maybe it That’s a topic for another day.)
Now, three out of five big companies have reported their Q2 results, how are their advertising results going?
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The question revolves around other sectors of the economy: Tech companies generate huge income from hosting ads, but far-right companies like Netflix are working hard to increase their subscription income through ads, the question of ad exposure. Not worthless, and affects trillions of dollars of corporate value.