After dominating the short video market, TikTok may be considering a music service – Meczyki.Net

TikTok parent company ByteDance filed a trademark application with the US Patent and Trademark Office in May for a service called “TikTok Music”. first viewed by business InsiderThe filing indicates that the trademark could be applied to a mobile app that would allow users to buy, play, share and download music.

Short-form video apps are already a popular tool for discovering music, and songs can at times grow in popularity once used in viral videos and trends. A report released by the company last year suggested that 175 songs were trending on the short video platform. finished on the Billboard 100 chart, In addition, a recent report published by UK based music investor suggested that popular songs on TikTok show additional views on YouTube and stream on other platforms such as Spotify.

While TikTok tends to popularize these songs, it doesn’t have its own music streaming platform – at least in the US – to make money from them. Instead, users turn to popular services like Spotify or Apple Music to play their favorite TikTok songs. However, TikTok’s parent company ByteDance operates a music streaming service named reso in India, Brazil and Indonesia, and we understand that it has previously considered bringing this service to more markets.

A former ByteDance employee told Meczyki.Net that the company actually weighed in on launching Reso in various global markets under the “TikTok Music” moniker. Notably, it was considering launching in mature markets such as the UK and Australia, the source said.

Resso’s app could be a viable threat to existing US streamers, given its close ties to TikTok and its social networking aspects. Currently, Resso offers a TikTok-like user interface where users can skip songs by scrolling up and down. It also has the option to comment on songs and albums and edit the cover of users’ playlists – as the TikTok Music trademark suggests.

Mobile data indicates that the app has seen solid progress in its existing markets. According to analytics firm SensorTower, the company saw 42.3 million downloads from the App Store and Google Play from January to May this year — a 19% year-on-year increase for the same period. The music streaming app has received a total of 184 million lifetime downloads.

ByteDance’s filing Lists several use cases for the TikTok Music trademark. One use case listed in the filing for “TikTok Music” includes an app that will allow users to live stream audio and video, as well as the option to “edit and upload photos as covers of playlists”. with. According to the filing, the app will also allow users to comment on music, songs and albums. Another use case suggests that the service can be used to “live stream audio and video interactive media programming in the fields of entertainment, fashion, sports and current events.” The filing also suggests that the app “may be used to provide podcast and radio broadcast content to users.” The addition of music as well as podcast content will make TikTok Music an even bigger competitor to Apple Music and Spotify.

The news of TikTok’s possible upcoming music streaming service came as the company launched its music marketing and distribution platform, sound on, a few months ago to help more artists get their music heard. The platform allows artists to upload their music directly to TikTok and Resso, as well as to global streaming platforms including Apple Music, Spotify, Pandora, Deezer, and Tencent’s Joox. With the launch of its music streaming service with SoundOn, TikTok will be able to offer a complete solution to both listeners and artists in the US.

TikTok dominates the short-form video market and was the first non-meta app to do so reach three billion downloads Globally, according to Sensor Tower. Its growth has prompted Instagram and YouTube to rethink their platforms and business approaches, as they face threats from short-form video apps. This makes its plans to enter the music streaming space a potential threat to existing ones.

Still, it’s worth noting that TikTok hasn’t proven successful in translating all of its services into new markets. For example, the company recently shut down its shopping service in the UK following a disastrous launch and employee walk-out. TikTok’s UK employees were accused of toxic work culture and employment law violations. It could roll back plans to bring other services – including Reso, a service run by Chinese tech giant ByteDance – to the US or other regions.

ByteDance and TikTok did not respond to Meczyki.Net’s request for comment.