Bragging Brits Admit That Instagram Rivalry Inspires Them To Copy Friends’ Trips

A third of Brits admit that Instagram rivalries lead them to copy what friends share when planning picture-perfect days – and almost half won’t let the price of a venue down. A study showed that more than 20 million Britons admitted that they were inspired to visit attractions for day trips and vacations after viewing photos on Instagram and other social platforms.

2,000 UK adults surveyed by UK train operators Grand Central Finds out what has the biggest impact on planning trips with friends and family and making their own ‘Insta-friendly’ recommendations. Despite plenty of beautiful countryside and coastal scenery in the UK, it was London’s Tower Bridge that claimed the crown for the UK’s most Instagram-worthy day trip location.

The iconic landmark in 3.2 million Facebook check-ins and 2.5 million Instagram posts included the hashtag #TowerBridge. London claimed second and third places with the Natural History Museum with 1.9 million Facebook check-ins and 713,000 Instagram posts.

It is followed by The Shard which has 1.3 million Facebook and 828,000 Instagram posts. Looking outside the capital, both the infamous Stonehenge in Wiltshire and the historic Brighton Palace Pier saw 1.2 million check-ins.

However they did not make the top 20, as did the historic Waterstones Building in Bradford (1.1k Facebook check-ins), Steele Pier in Hartlepool (1.9k), Castle Eden Dene in Durham (1.6k), and Ilkley, West Yorkshire ( 2.1k) also proved itself Insta-worthy.

While social media plays an important role in where people most want to go, price is still an important factor – although only over half (53%) said they would allow it to influence their decision about where to go. .

Brits are happy to spend an average of £31.71 per person on entry fees to attractions and places of interest, but most (54%) would prefer to pay £25 or less per person on the cost of admission.

More than a quarter (27%) said that free-to-visit places are a big draw when planning a UK-based day trip, an aspect more broadly due to the rising cost of living in the coming months. can be considered from.

Other factors that affect a country’s attractiveness include whether it is easily accessible by car or public transportation (43%), the number of positive reviews online (41%), recommendations from family or friends (35%), and whether Free parking is available (34%).

For one in ten (10%), lesser-known places are particularly attractive, as they strive to avoid the crowds and take the best photos.

Locations already explored by many UK adults include London King’s Cross Station (56%), Natural History Museum (48%), Historic York Minster (39%), Brighton Pier (38%), Stonehenge and Lake Ulcewater in Cumbria Are included. 30%).

Despite being named as one of the UK’s Seven Natural Wonders in 2021, only 5% of those quizzed have visited the Giant’s Causeway in Northern Ireland. But a quarter revealed they would love to visit this beautiful UNESCO World Heritage Site sometime soon.

Other locations were recommended but relatively few have visited so far, including the National Monuments Arboretum in Staffordshire (9%), Falkirk Kelpie (10%), Wakefield’s Yorkshire Sculpture Park and the Minack Theater in Porthcarno. . 1 1%).

Nick Clarke, head of commercial Arriva UK Trains, said: “Obviously, with the rising cost of living, many British consumers will be eager to cut costs, especially when it comes to days. Luckily we have a few ways. Save cash when traveling by train.

“Train fare is free for children under five to travel on Grand Central and wider National Rail routes, accompanied by a parent or caregiver, while children aged 5-15 are half-price can travel.

“If you want to cut costs with older children, if you have a Friends and Family Rail Card, which costs £30 for the year, you can cut the rail fare for up to four adults and 60% to 1/s. Can save 3. Children’s discount on most rail fares. This provides the advantage of flexibility as two adults can be named on one card.

“After all if you prefer to spend your days away from social media exploring, we have plenty of inspiration and attractions for days along some of our main routes – many of which are also free to visit.”

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Top 20 Insta-worthy places to visit*

1 Tower Bridge (London)

2 Natural History Museum (London)

3 Shard (London)

4 Stonehenge (Wiltshire)

5 Brighton Palace Pier (Brighton)

6 Chatsworth House and Gardens, Bakewell (Derbyshire)

7 Bournemouth Beach (Hampshire)

8 London King’s Cross Station (London)

9 York Minster (York)

10 View from the summit Brecon Beacon (Meczyki)

11 Giant’s Causeway (Northern Ireland)

12 Roman Baths (Bath, Somerset)

13 Edinburgh from Arthur’s Seat (Scotland)

14 Minack Theatre, Porthcarno (Cornwall)

15 Cheddar Gorge (Somerset)

16 Clifton Suspension Bridge (Bristol)

17 Whitby Abbey Ruins (North Yorkshire)

18 Calton Hill (Edinburgh)

19 St. George’s Cove, Padstow (Cornwall)

20 Dreamland, Margate (Kent)

*Ranked using a combination of social media check-ins and ‘tagged’ data, and a survey with 2,000 UK adults to see which places people recommended, visited earlier in the coming year are or are planning to travel.

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