Not everyone is on board with the concept of vegetarian “meat,” especially traditionalists who may not be on board with the latest changes in food trends and demands.
Lessons learned the hard way after Cracker Barrel faced massive backlash on social media over its decision to introduce vegetarian “sausages” on menus across the country.
took to the restaurant Facebook A new offering from the company, for posting a picture of a breakfast dish with the Impossible™ Sausage Patty.
“Discover the limits of new meat,” reads the post. “Experience the out-of-this-world flavor of Impossible™ Sausage made from plants the next time you make your breakfast.”
However, customers and fans of the series seemed to take offense for the image and menu addition, as the post garnered over 11,000 comments and 6,600 responses, most of them downright angry.
One user wrote, “In a billion years I haven’t been eating this.” “The only thing impossible will be how to get out of this mess.”
“Are you kidding me? Who do you think your customer base is?” Said another. “I still order the double meat breakfast and it’s not even on the menu anymore.”
Others jumped to the chain’s defense, saying that the decision to include meatless options for customers who couldn’t eat meat for dietary reasons included mocking the naysayers and calling them “snowflakes.” ” Used to say.
“Hello self-absorbed and selfish people,” wrote one commenter. “Some of us are vegetarians and vegans and we appreciate options when we eat out. Maybe you order what you want, order what we want, and be quiet beforehand. “
Still, many called the decision to include the vegetarian option “wake up” and claimed they would no longer eat at Cracker Barrel.
“You used to serve the real stuff: real butter, real meat, real smiles, real good food,” said one infuriated Facebook. “Now you want to add fake sausage. Goodbye old friend. When you get rid of fake sausage, I’ll be back. Until then, bye.”
Why the drama?
Seeing the overwhelming response, Cracker Barrel reported entrepreneur That the company appreciates the love (and passion) that fans have for the restaurant and its menu.
“At Cracker Barrel, we are always exploring opportunities to expand how our guests experience breakfast and provide options to satisfy every taste bud – whether people stick with traditional favorites like bacon and sausage. want or are hungry for a new, plant-based alternative like Impossible Sausage,” the company said via email.
Cracker Barrel is one of several legacy chains to begin experimenting with meatless options on its menu.
Burger King introduced the Impossible™ Whopper in 2019, which garnered such popularity that the chain roll Two more meatless burgers this summer.
KFC too made waves When it introduced Beyond Fried Chicken last January, a meatless alternative to the company’s beloved fried chicken.
It looks like a lot of other brands may be making the leap in the years to come.
In 2020, the global vegetarian food market size was at $23.31 billion, with a projected estimate of reaching a valuation of $61.35 billion by 2028.
Cracker Barrel patties are supplied by impossible foodWhich offers meatless alternatives to countless local and national chains such as Starbucks, Applebees, The Cheesecake Factory and Bareburger.