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Effective tips to get more bookings through your website

Your website brings in a steady stream of new customers while you are doing other things. At least, that’s the goal of every entrepreneur! And this is the reason why many companies allow visitors to book appointments on their own through their website. This could be to arrange a consultation, reserve tickets for a gig, or book a table at a restaurant.

First, you’ll want to set up your website to encourage as many visitors to book as possible. In this article, we’ll help you analyze your website’s performance and show you how to get more bookings through your website with these tips:

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1. Find the Right Booking System for You

Maybe you want to sell something to customers through your website, for example through a booking or reservation. Now you have various channels to choose from, through which customers can book something with you.

Here are the different options with advantages and disadvantages:

Booking through the new Meczyki booking tool

We’ve made it really easy for you: you can now try out the Meczyki booking tool for your website directly in the website builder. Without any external service provider.

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the gain

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  • You save time because the booking tool gives you all the information you need
  • The booking tool sends booking and cancellation confirmations to your customers instantly, ensuring your event doesn’t get overbooked
  • You always have an overview of your up-to-date booking calendar
  • You receive bookings directly through your website
  • You get an overview of all the data so you can increase your booking count
  • You draw closer to your customers because you make it easier for them

Whether it’s activities, workshops, classes, presentations, or other events, you’re well prepared with the Meczyki booking tool. Set up your events, promote and view bookings.

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Meczyki’s booking tool is also perfect for one-on-one meetings. If you provide standard counseling hours, haircuts or personal training sessions, you only need to set the time slot. Your customers can book their own appointments.

By the way: the tool will have even more useful features for you to look forward to in the future.

, Must be purchased separately with additional cost and website plan.

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telephone booking

Simple and set up: You add your phone number to your website (for example, as a “call” button), and customers can contact you directly. You can also embed a WhatsApp button so that customers can send you direct messages.

the gain

  • Easier for all customers on the go
  • Personal contact strengthens business relationships
  • Helps you understand your customers’ needs quickly

Harm

  • You don’t always have time to answer the phone
  • You can only receive information from one customer at a time
  • It may take some time to get all the important information

If you’re happy to receive phone calls from time to time, then telephone contact with customers is basically a good idea. If you also need specific information from each customer (eg for a catering service), a phone call is the best option.

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external online booking tool

Everything is online: With the click of a button on your website, visitors can book through a booking tool like Calendly in just a few steps and submit all the necessary information.

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the gain

  • Simple and convenient for your customers
  • Customers know exactly what information you need from them
  • saves your precious time
  • Appointments are added directly to your calendar

Harm

  • Your customers’ data is processed externally rather than with you
  • It is an additional tool to manage
  • You have to pay for most online booking systems
  • they are less personal
  • If you have any questions, you need to contact the customer later

Online booking services are suitable for many areas, such as restaurant websites, or fitness websites, but also vacation rentals, etc.

Which booking system is best for you?

Which of the three methods works best for you depends on which process is easiest for you and your customers. Ask yourself and a few friends which system they would prefer for the service you provide.

Don’t forget to send a confirmation email for booking via email or external booking tool. Customers appreciate the confirmation that even with “electronic” bookings, everything is fine.

top tip: Use a standardized email reply to let your customers know what the next steps are. For example, let them know that their booking is confirmed. You can create a standardized email (this is usually also possible with booking tools), which goes out to all your customers who message you. You can also briefly mention what the next steps are. Or what about including directions to your location in your email?

2. Customize your booking options

If your booking system works well, it’s important to make it easy for people to use. Start by making it clearly visible on your website. Visitors can use your booking function only if they notice it!

Not every visitor will see every page of your website. In fact, only a few will go beyond your homepage. If your booking button is hidden on a subpage, your visitors may never see it. You can easily avoid this by adding a button to your navigation—where All Your visitors will see it. Thanks to the responsive design of your site, your navigation buttons will be perfectly clear even on mobile. You can also add a booking block to each page.

Another option is to create a dedicated “Bookings” page. Simply add a booking block with answers to questions customers may ask before they make a purchase.

Need inspiration? Don’t just answer the questions below for your website. Take a look at how your competitors handle bookings.

Question to answer:

  • Do you have a booking button in your navigation?
  • On how many pages does your booking button appear?
  • Do you have a page that is just for booking?
  • Do you mention booking option in your text?

3. Give Your Customers Confidence

You have a system that works and your booking button is unacceptable. But are you giving visitors the confidence to book immediately?

Before booking, customers want to know what’s included. For example, do guests who book a stay at your holiday home include towels? What audio equipment does the band need to bring? Are treatments eligible for reimbursement by insurance?

If your visitors feel uncertain, they will be reluctant to book. So try your best to anticipate their questions and give them the required information in advance. For example, on your pricing page, you can clearly describe what’s included and what isn’t and what each option costs. This will reassure potential customers and prevent them from leaving before closing the booking.

If you get the same questions a lot, putting the answers on your booking page will save you a lot of time. New visitors get answers to their questions, plus they’ll see that you understand and care about your customers. This will help you build trust.

See how your competitors do it. What information do they provide to customers before, during and after the booking process?

Question to answer:

  • What do your customers know before booking?
  • How (and when) does the customer know what is included?
  • How do customers find your prices?
  • When can customers find your booking button?
  • What happens when a customer clicks to book?

4. Use a Strong Call-to-Action

How do you persuade visitors to take action on your site? There are a lot of things going on here, such as your content, your design, and how user-friendly your site is. But the amount of text you use on a button (known as a “call-to-action” or “CTA”) can make the difference between a new customer and a passing glance. Here’s our guide on how to write a better call-to-action for your website.

Even though visitors may book on different pages of your site, it’s best to keep your CTA consistent. This will make it clear to visitors that all these buttons are for the same action.

Which CTA is most effective can vary depending on your audience and industry. To help you make your selection, look at competitors and other companies that your visitors regularly buy from. What phrases are your competitors using? Do you want to match their style or stand-out? Remember, keep it simple! The best CTAs are short and snappy.

Question to answer:

  • Which call-to-action are you using now?
  • Is this encouraging?
  • is it small?
  • Does it always make sense to use the same call to action?

5. Check What the Numbers Say

When you look closely, you will start to see a lot of things that you can change to get more bookings through your website. But what do the figures say? Checking your website statistics will help you see what is working and what needs to be improved. For example, you can see how many visitors to your website clicked on a booking block.

Change the steps and if you see a positive impact in your numbers—like more clicks on your booking button or more contact with visitors—you’ll know it’s a good change. If your goal is to get more bookings, we definitely recommend adding a booking block to your website so you can get this data.

Next, review your statistics during your monthly maintenance. The number of clicks shows how well you’ve persuaded people to click. The percentage shows whether people have started behaving differently on your website.

For example, if you drive more visitors to your website through ads, you want the number of clicks to increase but the percentage to remain the same. Essentially, your website should do the same thing but for more visitors.

If you adjust your website to make your booking feature unique, you want both the number and percentage of clicks to increase. In this example, your website may be operating differently but the visitor count will most likely be the same.

Question to answer:

  • Do you use booking blocks on every page?
  • Can you see the impact of past experiments in your statistics data?
  • Which adjustments changed your click percentage?

6. Experiment: Find What Works for You

If you are just starting to look at the numbers on your website seriously, you might have already got some ideas from this article. Now you can test solids out of them!

For each test, answer these questions:

  1. What would you change on your website?
  2. How many visitors do you need to see if it works?
  3. Which numbers will show the effect of this change?
  4. What other things can affect the data?

For example, you can answer:

  1. I will change the text of all my booking buttons.
  2. I will see my stats after 1000 visitors.
  3. Click rate should increase.
  4. I have to take care that there is a school holiday during my examination period.

Give yourself enough time for the exam. The more visitors you include, the more accurate your data will be, and the more certain you can be that that experiment has had an impact. Finally, you’ll learn more about your visitors and how they interact with your site.

Here are some experiments to try on your website:

  • Place a booking block on your homepage
  • Put a booking block on each page
  • Create a dedicated page for booking and put a link to your booking page on each page
  • Add answers to frequently asked questions on your booking page
  • Create a page that includes a clear pricing overview and a booking block
  • Experiment with a different call-to-action on your buttons

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Your website can do a lot for you. As such, let your visitors book online 24/7, leaving you free to focus on what you love. These tests will show you how visitors respond so that you can turn your website into a booking-machine. So analyze your website, see what your competitors are doing, and then start testing!

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