Families on the Severn River come to Water Wisdom Day.

Families from around the area came to the Severn River for half an hour for an interesting and educational ‘Water Wisdom Day’.

Hosted events. Century Beverage and Food UK and Ireland (SBF GB&I) – Lucozade and Ribena – and the creators of the Severn Rivers Trust as part of their new water education program.

Families explore why the water life cycle is so important and the changes we can all make to keep water safe and protect our rivers.

Liz Nebour, Head of Sustainability at Century Beverage & Food GB&I, said: “It’s great to see so many people attending our first Water Wisdom Day and to learn more about this precious natural resource. Demonstrate the enthusiasm of the local community.

“As a soft drink business, we have water in everything we do, and I’m excited to see how this program develops year-round with the Severn River Trust.”

In fact, more SBF GB&I Water Wisdom Day is planned for this summer. Scroll down to find places, dates, and how to book your place.

Forests, wildlife and water

Families from around the area came to the Severn River for an interesting and educational ‘Water Wisdom Day’
(Photo: Sentry Beverage & Food GB&I)

This water education program is designed to help families realize the beauty of nature and understand how forests, wildlife and water all work in harmony.

SBF GB&I follows the Japanese philosophy of ‘Mizu To Ikiru’ which translates as ‘living with water’, a recognition that this precious natural resource is necessary not only for its business but also for all living things. And the company is responsible. Protect it.

Environment Minister Rebecca Pau said: “I am pleased to see that this positive partnership is taking steps to improve our most valuable natural resources.

While we have seen great progress in our aquatic environment since 2010, much remains to be done to protect it from the increasing pressures of climate change and population growth.

“We all need to do our part now and in the future, so I’m especially happy to see families working to protect their natural environment.

“It’s encouraging to see this partnership raise awareness of how important water is not just to people, but to all wildlife, and how we can all work to protect and preserve it.” “

Sustainable management of natural resources

It is not surprising that SBF GB&I is so interested in sustainable natural resource management.

The firm is constantly innovating to reduce its environmental impact through the entire product lifecycle, including sustainable water management practices.

In 2020, it installed a £ 13m high-speed filling line at its factory in Gloucestershire, which requires up to 40% less water to bottle each beverage.

In addition, 60% of all water is extracted from on-site boreholes and a new water recovery unit has been installed to prevent waste by recovering, treating and reusing any excess water.

The Water Wisdom Days are inspired by SBF GB & I’s parent company, the Suntory Group’s Mizuiku program, which has reached 290,000 people worldwide to date.

A healthy, flexible River Severn

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Water Wisdom Day is designed to help families understand how forests, wildlife and water all interact.
(Photo: Sentry Beverage & Food GB&I)

The Severn River Trust is the only organization covering the UK’s longest river in both England and Wales.

The river and its tributaries are really on our doorstep, so it wants to ensure a healthy, flexible Severn River for everyone.

Alice Fallon, head of community engagement at Severn Rivers Trust, said: “We are fighting for a future where our children and grandchildren can enjoy healthy, vibrant rivers full of diverse and wonderful life.

“We want to preserve special places that everyone can enjoy – walking, playing, swimming, paddling and making lasting memories.

“So we are delighted to be working with SBF GB&I to introduce local families to their amazing rivers and why water is such an important resource.

“Our friendly team was there to show visitors how to view marine wildlife such as otters, kingfishers and dragonflies, help them take their own water samples, build a hotel for mini animals,” And discover the changes we can make to help our lives. Save our rivers. “

When and where

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Recreational activities introduced local families to their wonderful rivers
(Photo: Sentry Beverage & Food GB&I)

Worcester: Douglas Island

Located on the Severn River, this historic island was built in the 1840s to install lock gates on the river. As part of the Unlocking the Severn project, heritage buildings that were once used for industry have been transformed into welcoming and inspiring places for public open days and outreach.

Water Wisdom Day: August 4, August 11, August 25, October 27

Shopshire: Severn Valley Country Park

A popular destination in South Shopshire focuses on recreational activities, with opportunities to explore the natural and cultural heritage and great facilities on site. It is an unused coal mine, but since it has been taken over by the Shopshire Council, it has been managed to promote the rich wildlife and much-needed green space for habitats and locals.

Water Wisdom Day: August 3, August 10, August 24, October 26

find out more?

For more information on SBF GB&I’s commitment to water sustainability, see Its website. To sign up for Water Wisdom Day, see Event Bright Ticket Site.

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