Glamabook’s $2.5 million seed deck – Meczyki.Net

around 250. Is1,000 hair and beauty professionals working across the UK, and Glambook wants to be the sharing economy platform that cares for them.

The company recently raised $2.5 million at a valuation of $12 million, and I managed to talk it through so let me share my pitch deck with you guys to see how the company delivered its story to its investors.


We’re looking for more unique pitch decks to tear down, so if you’d like to submit your own, here’s how you can do so.


slide in this deck

Glambook increased their investment with a 19-slide deck, and they agreed to share it with us in full:

  1. cover slide
  2. problem slide
  3. “Unsolved for a Reason” – Opportunity Slide
  4. solution slide
  5. value proposition slide
  6. “People love our products” — Product Verification Slides
  7. market slide
  8. addressable market slide
  9. traction slide
  10. “Why Now” – Timing Slide
  11. positioning slide
  12. business model slide
  13. go-to-market slide
  14. road map slide
  15. social impact slide
  16. team slide
  17. “Here’s Our Story” – “Why Us” slides
  18. summary slide
  19. contact slide

three things to love

For an early-stage company, the GlamBook has a lot going for it — it’s seeing meaningful traction and operating in an interesting market. The biggest challenge the company has to overcome is convincing investors that this is a market that is really struggling for technological change. And it works pretty well.

Here are three things that work particularly well:

tractiouuuuuwoon

[Slide 9] Traction: If you have it, you’re laughing all the way to the bank. image credit, glambook

Is your team terrible? Is your product garbage? Is your market niche? I’m not saying any of these things apply to the GlamBook, but in general, none of that matters if you have traction.

You can answer almost every question like this: “Maybe it’s stupid, but look at the numbers. It’s working!” Really, the question becomes why it works, and if you can even keep it working at large.

For a relatively small, $2.5 million round, having 20,000 customers in 38 countries is impressive. (Though I also note that the most important traction metrics – how sticky is it? How many orders are facilitated? How much revenue is being generated? – are missing.)

The story GlamBook is selling here is that “things are changing, and that’s where we are as it does,” which is in the right place as an early-stage startup.

More importantly, subscription sales happening without including monthly or yearly recurring revenue figures isn’t a very good story. I’m impressed by the number of countries and the number of professionals on this slide, but I’d also like to know the number of customers and the value of membership. Not including those figures immediately makes me suspicious.

However, they are on the edge. The company is showing actual, measurable, significant figures. The main thing here is that if your company has them, show them with pride. Why? VCs naturally invest in high-risk businesses. Any traction — and any progress — goes a long way toward showing that the business is at least partially free of risk.

Like I mentioned, if you have traction, you’re some right, and that some Might be able to grow into a good company in one way or another.

a rising tide

Glambookseedpitchdeckmeczyki.netpitchdeckteardown Slide 10

[Slide 10] A rising tide lifts all boats. image credit: glambook

GlamBooks uses this slide to tell the story of the growth market. In 2019, 54% of hairdressing and barber professionals were self-employed, and by 2020, this had increased to 60%.

I would have liked a graph to pull this data back into the past for a long time so that I could see another trend, but something powerful is happening in this market, without a doubt. The story GlamBook is selling here is that “things are changing, and that’s where we are as they do,” which is the perfect niche for early-stage startups.

If you can weave macroeconomics and big social changes into your pitch and show how you’re benefiting from them, you potentially have a winner.

This slide is titled “Why Now,” but I think it goes hand in hand with another slide, titled “For an Unresolved Reason.” I’ll talk more about that later, but suffice it to say that with this deck, the company hints at some of its biggest challenges without giving a 100% satisfactory answer.

“This market is bigger than you think”

A Huge Market Opportunity

[Slide 7] A huge opportunity. image credit: glambook

Too often as a VC, you will be introduced to companies in industries and markets that you are not familiar with. I had to sit with him for a moment on this matter.

Beauticians, hairdressers and barbers – is this really a market big enough to build a business empire? The UK population is 67 million or more, so if those numbers are okay, there are about 1,400 people per hair and beauty business. This would mean that around 4% of the UK population work as beauticians, hairdressers and barbers.

As a gut check, this sounds a bit high to me, but a quick Google search results in the article the company cites on this slide, which seems to confirm those numbers, This is exciting, not least because even some searches do not identify a clear market leader in this space. Can Glamabook Be That Market Leader?

The pitch here is a bit focussed: GlamBook is a Berlin-based company that uses a lot of UK-based statistics, while also saying it has customers in 38 countries (I’ll get to that in a moment.) This particular slide The important part of this is conveying that there is a huge market that is poised for disruption.

As an investor, this is what makes me lean forward and pay extra attention.

In the rest of this teardown, we’ll take a look at three things that GlamBook could have done better or differently with their full pitch deck!