Goat Brand Labs, a house of D2C brands in India, raises $50 million – Meczyki.Net

Goat Brand Labs has raised $50 million in new funding as the Indian direct-to-consumer brand aggregator seeks to acquire more premium brands and help them scale globally.

Winter Capital, 9Unicorns, Venture Catalysts, Vivritti Capital and Oxizo funded the Bengaluru-headquartered startup’s Series A funding round, including some of the capital it raised in the form of debt. The new funding comes after Bakri raised $36 million in funding from several investors including Tiger Global, Flipkart Ventures, Mayfield and Better Capital.

Goat Brand Labs – Founded by Rishi Vasudev and Rameshwar Mishra, a former Flipkart executive who previously started menswear brand Terms and served as senior vice president of women-focused apparel e-commerce marketplace Voonik – operates in a similar location to Boston-based Thresio does. The credit for the success of this model goes to the startup.

Goat Brands acquires lifestyle brands and helps them scale globally. Vasudev told Meczyki.Net that these brands usually have “good consumer engagement, Instagram following, direct sales with platforms like Shopify.” Goat acquires brands that are typically generating annual revenues between $1.25 million and $4 million, he said.

In the last one year of its operations, it has acquired 15 brands, including celebrity-style label Life, fashion jewelery Voila, Indian wear Truebrown and Abhishek, children’s wear Frangipani and beauty and skin care platforms Nimli and NutriGlow.

Goat Team Picture

Goat Brand Labs Team (Image Credit: Goat)

The startup plans to infuse fresh funds to acquire many more premium brands. Goat Brand Labs said it is currently in advanced discussions with 12 brands.

“Our journey to globalize Indian D2C brands has just begun. We are fortunate to partner with great founders and continue to learn and build capabilities in this rapidly changing space,” said Vasudev. “I welcome the strong support from our new investors and our existing ones in this funding round. We will continue to acquire high-potential D2C brands in the lifestyle segment and drive them to great results.

This is a developing story. More to follow…