Google Cloud’s new sustainability platform aims to bring enterprise climate goals down to earth – Meczyki.Net

If you ask most executives if they want to do the right thing according to the planet, chances are they’re going to say yes, even if they don’t know what’s involved. Some companies may exaggerate their intentions in a process known as “greenwashing,” but companies with more respectable objectives need tools to help them understand data about their energy use. , and if they are meeting the goals set for themselves.

earlier this week Sustainability SummitGoogle Cloud offered a set of solutions, some building on existing tooling, some new, that made it a fixture for enterprise companies and governments to set goals, compare and visualize and understand with publicly available and internal data. Platforms are designed to be created. When it comes to sustainability goals.

Jane Bennett, who is technical director for sustainability in the CTO’s office at Google Cloud, says sustainability is such a big problem, the company wants to give customers tools to help them understand their current situation and address some immediate problems first. seeks to solve, leverages the work Google has done internally.

“If I look at a lot of things going on on Google, you can see something like sustainability overall. This can include your food. It’s in your cafeteria. It’s your energy within your data centers.” it’s your supply chain and you all Scope 3 EmissionsAnd yet all these things tie together as a really complex ecosystem,” she said.

Google is announcing a set of tools for Support, including a new version of google earth engine Aimed at enterprise customers, a tool previously only available to scientists and NGOs. The Enterprise Edition gives companies access to sophisticated data with the goal of building high-level visualizations that can show the impact of your company’s raw material use on a particular sector and how it spreads across the planet.

Rebecca Moore, who directs Google’s geospatial initiatives, says this ability to cast data from satellites could give companies real-time insight into their environmental impact. Moore explained, “The Google Earth Engine, which we originally launched in 2010 for scientists and NGOs, along with one of the world’s largest publicly available Earth observation data catalogs, provides planetary-scale environmental monitoring.” I am at the forefront.”

He adds, “It combines data from hundreds of satellites and other sources that are constantly streaming into the Earth Engine. This data is then combined with massive geospatial cloud computing resources, which aggregate this raw data.” Enables us to turn in timely, accurate, high resolution, decision-relevant insights about the state of the world. This can include forests, water, ecosystems, agriculture and how these are all changing over time.

Using the Google Earth engine, this image shows how surface water levels have changed over the decades. image credit: google cloud

Moore points out that when you bring together data-driven tools like this with Google BigQuery and the Google Maps platform, you get this powerful mix of tooling. “With the power of Google Cloud, and the intelligence of Google Earth Engine, we are helping companies build sustainable business practices as well as responsible management of natural resources,” she said.

Satellite-Derived Earth Engine Image Showing Seasonal Agricultural Peaks Near The Columbia And Snake Rivers In Washington State.  Round Fields Are Corn And Soy That Ripen In Different Months.

Satellite-derived Earth Engine image showing seasonal agricultural peaks near the Columbia and Snake Rivers in Washington state. Round fields are corn and soy that ripen in different months. image credit: google cloud

The company announced an audacious goal of going completely carbon-energy free by 2030—not carbon neutral, but carbon-energy free—a particularly difficult challenge when you start to tackle downstream product use.

One of the tools they are using internally to track those targets is 24/7 Carbon Free Energy Insight ProgramWhich the company will make available to customers in a pilot program starting this week.

Maude Texier, Google’s head of energy development, says it wouldn’t make much sense if the company were the only company trying to accomplish such a goal, so he decided to share his insights and learnings with others. decided. Hopefully, whether you’re a Google Cloud customer or not, you can take advantage of the big company’s work.

“24/7 is about fostering a movement of organizations that take an interest in the grid where they operate. The bigger picture goal is to reduce the use of electricity for all and for good. So for the past 10 years , and together with our partners, we have gathered insight and knowledge about how to steer your business towards a carbon-free energy future,” said Texier.

Bennett says she knows they’re not there yet, and that’s reason to set such an ambitious goal, but the 24/7 program is designed to help other organizations trying to achieve similar goals. It is about sharing information. “I think the really important thing about 2030 is that it’s about setting a bold mission and enabling a whole bunch of really smart engineers to try and come up with creative and innovative solutions. . [climate change] problems,” she said.

Justin Keeble, managing director of global sustainability for Google Cloud, says the company introduced the Carbon Sense suite last year to help customers understand their carbon usage on Google Cloud itself. It now includes both range one And scope three emissions and will add to Scope Two in the coming weeks. Customers will also be able to select “Low Carbon Mode,” which limits their Google Cloud use to reducing carbon emissions data centers.

The company is also making it easier to measure carbon emissions on non-Google products. “We are also excited to launch a dedicated IAM (Integrated Access Model) Role for carbon footprint. This will enable those non-Google Cloud users to easily access emissions data and use it for tracking or disclosure,” Keeble explained.

Bennett says they’re just getting started, and the ultimate goal here is to build a base set of sustainability services that can allow partners, whether professional services firms like Deloitte or Accenture, systems integrators or even that independent companies, of that platform to build solutions on top.

“We have launched a marketplace where our partners can create ISV solutions that can make it easier for enterprises to adopt [sustainability initiatives] more quickly, but still have that foundation [Google Cloud] Down the stage,” Bennett said.

Taken together, the announcements represent a broad set of initiatives, but the ultimate goal is to be a sustainability platform where Google Cloud can share what it has learned, while helping companies understand and develop their own data and climate initiatives. Provides a toolset to perform the task.