Google got some good news about its plans for Gmail, but a lot of users may be disappointed

There’s an old saying that I learned in law school. It went something like this:

When the law is on your side, break the law.

When the facts are in your favor, emphasize the facts.

And when neither the law nor the facts are on your side, pound on the table.

I thought of that saying on Wednesday when I saw that the Federal Election Commission had issued a draft advisory opinion This suggests that Google may be making some changes to Gmail and Spam, despite the fact that hundreds or thousands of Gmail users have protested.

Here is the background. Last month, Google asked the FEC for an advisory opinion on whether it could “launch a pilot program” to exempt certain political emails “from forms of spam detection to which they would otherwise be subject.”

Instead, messages from certain FEC-registered political committees will be sent to Gmail users’ inboxes, and users will then have to manually indicate that they want future political messages to be spammed from those senders.

Plus, Google will provide political candidates and committees with data on how many of their emails get into people’s Gmail inboxes instead of going to spam.

Why does Google want or need the FEC’s blessing? Let’s set the context:

  • Back in April, some Republican politicians complained to the FEC that Google was sending Republican fundraising emails to spam at a higher rate than Democratic emails. The disparity, Republicans complained, equated to “illegal, corporate kind contributions” for Democrats.
  • In response, Google CEO Sundar Pichai flew to Washington in June, pitching top Republicans on the idea of ​​a spam-free for all.
  • But now, Google faced a new problem: making sure that if it attempted this change, the government would not later claim that the new plan amounted to illegal corporate campaign contributions.

The irony – though that’s just my guess – is that Google is doing nothing, except that the company’s hand was coerced by Republicans who complained.

Anyway, more than 2,500 people have submitted comments to the FEC so far (the deadline to comment on the draft opinion is now August 11). An overwhelming majority said they were against the idea.

But, I saw something in reading several of these items:

It’s such that while most of the commenters said they didn’t want political spam in their inboxes, most didn’t even explain why they felt the FEC flagged the non-spam treatment as a campaign contribution of sorts. should do.

This seemed like a big deal because the FEC’s job is to enforce campaign finance laws; Not to regulate email.

That in turn made me wonder whether the objections would have any bearing on what the FEC would do in the end – or whether it was equivalent, as we used to say, to be pounding on the table.

Certainly, looking at the draft opinion by the FEC’s general counsel, two things were clear:

  • First, there is no mention of any objection in the draft opinion.
  • Second, the draft opinion, if adopted, would very clearly answer the question about Google’s plans:

“Yes, Google may offer the proposed pilot program to eligible participants as Google will offer the program at a normal and normal fee and in the ordinary course of its business.”

Now, let us be clear that this is not a completed deal yet. The draft opinion is just that – a draft – and it’s hard to predict what the six FEC commissioners who have to vote on it will do.

“It’s possible that they discuss it and they split; it could be a 3 to 3 vote, and no opinion is issued,” said Bill Powers, a partner at the law firm Nosaman LLP in Washington. Who previously worked as Assistant General Counsel. Enforcement at FEC. “Or they could have their discussion, and they seem to find common ground, and they instruct the general counsel’s office to draft something along the lines of the discussion. We don’t know what will.”

Next step: more public comments and a Public meeting on 11th August, The FEC has already set up a YouTube link to watch that day’s proceedings, so I’ll include the link below.

The bottom line is that nothing is final until it’s final, if you Google, and you really want to move forward with this new idea, you have to feel pretty good about where things are.

,[T]Hinges change,” Powers said, “but it’s better”. [for Google] than having a negative draft.”

Here’s a link to the YouTube video where people can watch the FEC meeting on August 11:

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

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There’s an old saying I learned in law school. It went something like this:

n

When the law is on your side, pound on the law. 

n

When the facts are on your side, pound on the facts. 

n

And when neither the law nor the facts are on your side, pound on the table.

n

I thought of that saying Wednesday after I saw that the Federal Election Commission has a draft advisory opinion that suggests Google could make to make some changes to Gmail and spam, despite the fact that hundreds or even thousands of Gmail users have objected.

n

Here’s the background. Last month, Google asked the FEC for an advisory opinion on whether it could “launch a pilot program” to allow some political emails to be exempted from “forms of spam detection to which they would otherwise be subject.”

n

Instead, messages from some FEC-registered political committees would be routed into Gmail users’ inboxes, and users would then have to manually signal that they wanted future political messages from those senders to be routed to spam.

n

Also, Google would provide data to the political candidates and committees about how many of their emails wind up in people’s Gmail inboxes, as opposed to going to spam.

n

Why does Google want or need the FEC’s blessing? Let’s set the context:

n

    t

  • Back in April, some Republican politicians complained to the FEC that Google was sending Republican fundraising emails to spam at a higher rate than Democratic emails. The disparity, the Republicans complained, was the equivalent of “illegal, corporate in-kind contributions” to Democrats.  
  • t

  • In response, Google CEO Sundar Pichai flew to Washington in June, and pitched top Republicans on the no-spam-for-all idea. 
  • t

  • But now, Google had a new problem: ensuring that if it did try this change, the government would not later claim that that new plan amounted to illegal corporate campaign contributions.

n

The irony — although this is just my conjecture — is that Google might rather not be doing any of this, except that the company’s hand was forced by the Republicans who complained.

n

Anyway, just over 2,500 people have submitted comments so far to the FEC (the deadline to comment on the draft opinion is now August 11). The overwhelming majority said they were against the idea. 

n

But, I noticed something in reading many of these objects: 

n

It’s that while most of those who commented said they didn’t want political spam in their inboxes, most also didn’t address why they thought the FEC should characterize the no-spam treatment as an in-kind campaign contribution.

n

This seemed like a big deal because the FEC’s job is to enforce campaign finance laws; not to regulate email.

n

That in turn made me wonder whether the objections would have any bearing at all on what the FEC would do in the end — or whether it was the equivalent, as we used to say, of pounding on the table.

n

Sure enough, looking at the draft opinion by the FEC’s general counsel, two things were evident:

n

    t

  • First, there’s no mention in the draft opinion of any of the objections.
  • t

  • Second, the draft opinion, if adopted, would answer the question about Google’s plans very clearly:

n

“Yes, Google may offer the proposed pilot program to Eligible Participants because Google would offer the program at the usual and normal charge and in the ordinary course of its business.”

n

Now, we should be clear that this isn’t a done deal just yet. The draft opinion is just that — a draft — and it’s difficult to predict what the six FEC commissioners who have to vote on it will do.

n

“It’s possible that they discuss it and they split; it could be a 3 to 3 vote, and no opinion gets issued,” said Bill Powers, a partner in the law firm Nossaman LLP in Washington, who previously worked as assistant general counsel for enforcement at the FEC. “Or they could have their discussion, and it appears they find common ground, and they instruct the office of general counsel to draft something along the lines of the discussion. We don’t know what will happen.”

n

The next step: More public comments and a public meeting on August 11. The FEC has already set up a YouTube link to watch the proceedings that day, so I’ll include the link below. 

n

The bottom line is that while nothing is final until it’s final, if you’re Google, and you actually want to go ahead with this new idea, you’d have to feel pretty good about where things stand.

n

“[T]hings do change,” Powers said, “but it’s better [for Google] than having a negative draft.” 

n

Here’s the link to the YouTube video where people should be able to see the FEC meeting on August 11:

n

n

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