As of the top high school soccer recruits in the United States this year, Travis Hunter stunned the football world in December He reversed his year-long commitment to play at Florida State when he switched to Jackson State, the HBCU coached by NFL legend Deion Sanders.
Today, fintech platform Greenwood has signed Hunter on a two-year NIL deal as the latest brand ambassador of the Black-owned digital bank. Cofounder and chairman Ryan Glover says the deal has as much to do with Hunter’s bravery and honesty off the field as it does with his talent at it. Hunter will be the face of the brand new “Choose Black” campaign, which aims to celebrate trailblazers in the black community who have made personal decisions that will benefit the community for years to come.
Glover, who founded Greenwood in 2020 with a civil rights icon, says, “Travis’ commitment to selecting Jackson State among the other top D1 schools is truly a testament to our Select Black mission, and we want to see that in our Why celebrating inauguration as NIL partner.” and former Atlanta mayor Andrew Young and rapper Killer Mike (Michael Render). “I was really impressed by Travis’s decision to choose Jackson State University over Florida State and other D1 schools that are more funded, and have more [media] Contagion. It’s a kid who truly embodies the bravery we have and fosters it at Greenwood to improve the lives of our community.”
Greenwood was founded with a focus on the financial needs of black and Latino communities, addressing historical disparities in financial services and economic opportunities. The company, whose investors include Bank of America, PNC, JPMorgan Chase, Wells Fargo, Mastercard and Visa, currently offers products through its mobile apps, such as digital savings and spending accounts, Apple and Android Pay, No-fee peer-to-peer transfer, mobile check deposit, community reinvestment and two days starting salary.
Hunter says he wanted to partner with Greenwood because its philosophy about highlighting and empowering the power of the black community reflects itself, and hopes for others to collaborate and work with black institutions and businesses. Will provide a model for partnership.
“I don’t partner with any brand, I have to believe in what they’re doing, and they have to believe in me,” says Hunter. “We have to share the same values, and if there is any benefit to the larger community, that is always something I look for. I want to be able to use my voice and inspire those around me. I want to help.”
Last year, Greenwood launched a studio for creating financial-education content, and has since launched several regular digital shows and podcasts, and Glover says the Choose Black campaign plans to build with Hunter, among other universities. To establish partnership with. Build strategic partnerships on forums, and around financial education.
In May, Greenwood acquired Black-focused private membership network The Gathering Spot, which has networking and workspace clubs in Atlanta; Washington DC; and Los Angeles. Glover says it has made Greenwood the nation’s largest combined fintech and community platform for Black and minority consumers.
“We now provide access to capital, wealth-building guidance, business networking, career development and community engagement to the more than one million people in our collective community,” says Glover.
Glover sees Hunter as a role model for young people taking the way he is taking financial education, and his role in the success of his community, so seriously at such a young age. Like its schools of choice, Hunter sees its choice of brand partners as having a broad impact beyond its bottom line.
“I want the next generation to feel empowered to make informed financial decisions and support black businesses and black excellence,” Hunter says. “I also want the next generation to know that there are many resources and institutions, like Greenwood, that help educate and provide the resources our community needs to help bridge economic inequalities and build generational wealth. will do.”