90% off purchases. Good end They will be made in physical stores, according to a study by Vase and the consulting firm Box 1824.
The eleventh edition of the discount campaign will run from November 10 to 16.
While many purchases have moved to digital channels over the past year, The physical shopping experience is the most important for people on an emotional level..
In 2020, despite the effects of COVID-19, The arrival of shopping centers recorded a high level of traffic. According to Weiss’s data, during the good end, it increased to 82%, and before Christmas to 105%, both of which were the two most transition seasons last year.
“These trends are expected to repeat or increase, with the development of vaccination strategies and greater flexibility in sanitary restrictions in key cities of the country,” the company said in a statement.
On the same lines, visits to supermarkets doubled compared to the same period before the epidemic. Shopping centers were 142%, banks 93% and gas stations 65%.
“People find it beneficial to shop in physical stores. So, despite the epidemic, the end of the year continues to be the engine of recovery for road traffic and trade. We expect that with the advancement of vaccination The movement figures will intensify in these seasons and will continue to increase in the coming months.
According to the business class, Restaurants are one of the areas with the highest mobility rates. Bottles for Mexicans, including exit orders.
Restaurant visits increased by 110% at the end of last year, according to Weiss data.
Avilés concludes that we are facing an omnichannel subscriber who, although it has increased its adoption of online shopping, continues to prefer physical stores as a focal point of sale.