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research shows that 20% of startup businesses closed in their first year of operation. Businesses that survive that first year find it difficult to sustain, and 65% eventually close within 10 years. One of the main reasons cited was poor marketing. With few resources available, it can be a challenge for small business owners to effectively promote their brands.
Blogging is a very cost effective tool used in marketing. So, if you’re not sure whether your small business should have a blog, I’d say yes because of its marketing benefits. There are currently 5 billion internet users worldwideAnd 60 percent of consumers claimed to have read the blog On a regular basis, that represents a huge potential market to reach through blogging.
RELATED: How to Scale Your Blog Like a Startup
How can blogging help your business?
Blogging can bring many benefits to your business, including:
Establish customer relationship: New businesses are emerging every day, and this has made it quite difficult to maintain customer loyalty. However, with high quality blog posts about your business and products, you can engage your visitors and build strong relationships with them. You can interact with your blog visitors by answering questions or replying to their comments. In the long run, this will help you build trust with your audience.
thought leadership: Whenever there is a problem, people often look for solutions online. Invest time in SEO so that your business appears in search results. By sharing your knowledge and experience, you can become an expert whenever they need advice.
Create Sales Leads: Blogging is a great way to generate traffic for your business. Make sure you research to understand the needs of your target audience so that you can carve a niche for yourself. Using SEO-based content can generate traffic to your website, which can turn into sales leads for your business.
RELATED: 5 Ways to Grow Your Business Through Blogging
Starting a new blog for your business can seem like an intimidating task. So, here are some tips to help you create a successful blog:
1. Provide Value
one of the main reasons people read blogs Because they want to learn something new. Blog posts with how-to guides, tutorials, and tips are very popular, and they can help you get a huge amount of traffic. For example, the Nepal Hiking Team has an extensive blog that shares information on everything you need to know about Nepal, from local Nepalese foods to transportation and souvenir guides. They provide a valuable resource for anyone looking for information about Nepal or planning to visit.
2. Allow Guest Posting
People love to share their thoughts and experiences. Allowing them to guest-post on your blog gives them the opportunity to do so as well as interact with you and other visitors. Guest-posts are also great for helping you understand who your readers are and what they’re interested in. A great example is HackerNoon, the online platform where anyone can publish and share anything technology related.
3. Make it Interactive and Allow Comments
A blog that allows its visitors to comment and ask questions on related topics gets more attention than those that don’t. Create a user-friendly forum where guests can post their comments and ask questions. Making your blog interactive is very important to build good customer service and understand your customers better, which can ultimately generate more sales leads.
4. Monitor and Analyze Your Blog Traffic
According to hubspotMany people prefer blog posts that are informative, entertaining and teach new things. Tracking your blog traffic is important to determine which of your blog posts are performing best and to find out what interests your readers. You can take advantage of this to generate more traffic and leads for your business.
5. Get External Links to Your Blog
The “web” is literally a web of networks. By attracting external links to your blog from other online sources, you can significantly increase your Google rankings and drive more traffic to your site. For this consider starting a press release campaign or guest-posting on more official sites.
With commitment, creativity and effort, blogging can be a very effective marketing tool for your small business. Blogging is a low cost marketing strategy that has great benefits if used properly.
RELATED: Tips to Build a Blog That Generates Traffic
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