How to become a contributor to a big publication

At the beginning of my professional journey, I used to tell stories to journalists. When he would write the story, I simply wrote him a thank you email.

That journalist wrote thanking me 100 percent of the time. It was very confusing. Then it hit me. There is a quota for that journalist. She needs to publish a certain number of articles and if she doesn’t, it’s no good.

So when I tell her the story, I help her and when she writes the story, she helps me. The same is true for contributions. The site needs the content to get traffic to them. If you provide good content, you are helping them, and when they publish it, they are helping you.

A classic win situation.

You have insights in your head that you didn’t even know you had.

Then the next question is, “Okay, they agreed to let me write for them. But what do I write?”

I have talked about this many times. If you are good at basketball, it is hard for you to imagine that there are people out there who find it very difficult to shoot the ball into the hoop. After all, it’s that easy for you.

The same is true for knowledge. You have thoughts, knowledge and insights in your mind. Don’t leave them there. You might think that everyone knows these things. you will be wrong

Write about anything you are passionate about.

Google is your friend.

As far as reaching the person managing the contributions on the site, it shouldn’t be too difficult to find.

Do some basic research for a few minutes and you should be able to identify the right person. The next question is how did you reach them.

In today’s world you can meet anyone.

I think Twitter is generally the best place to reach people who write or work for large publications, especially in the business sector.

You can search Twitter for the name of the site and maybe see if someone is following you from there. If not, follow the most relevant person and then ask them, preferably in private, but for that, they have to follow you, who manage the contributors to the site.

When they tell you, ask them if they would like to introduce you. They may reply that you should write the composition and submit it through formal channels or they will forward it.

do that. Write the first article you want to contribute and make it good.

Be human as always.

Like most things in business, it’s all about people, trust, and relationships.

Once you’ve identified the right person, don’t just go and pitch them. Establish some trust first. Maybe spend a few days with him and with his tweets. Answer some of their questions. Ask them some questions. Share their tweets. Be human.

Once you’ve established the beginning of a connection, ask them if you can contact them, whether via Twitter DM or email.

Then send them the pitch and hope for the best.

Remember, if they publish your article, it is a mutually beneficial agreement and everyone wins. May you be successful.

Writing here or for other publications has been paramount in my career. It has extended my reach to millions of readers. My followers grew across all social networks, and my ability to reach anyone on LinkedIn increased because people see where I write, and my reach to companies and executives became endless.

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.