How to build customer relationships on your website

As a business owner, you want to build good relationships with your customers. Those customers give your business a solid foundation. After all, it is far more difficult to attract a new customer than to keep an existing one happy. Happy customers talk about you and recommend you to others. They come back to your business and buy again.

A customer relationship is like any other relationship: Good communication is the key. That means sharing important information with people who are interested. It also means being available when the customer has something to share with you.


Your website is one of the first touchpoints for your customer. This is where you can start building relationships and where you can make communication much easier. Let us prepare you for stronger customer relationships without increasing your workload.

Reduce barriers to customer interaction

Customer interaction is one area where small businesses can really stand out. There’s no need for automated answering machines or complicated contact forms. What your visitors want is an easy way to get in touch with a real human who knows exactly what they are talking about. That’s why we have integrated a WhatsApp button in Meczyki.

With over 2 billion active users, WhatsApp is the largest messaging platform in the world. As a business owner, you can allow your customers to reach you by using WhatsApp to communicate with your customers. For simple one-to-one chat conversations, your customers don’t need to sign up for anything.


You can focus on your routine tasks as a business owner. Just be sure to keep your phone with you in case a message arrives.


How to set it in Meczyki?

  1. open contact section on your dashboard
  2. Select WhatsApp Widget
  3. Enter your phone number in international format
  4. click add whatsapp

what customers see

A small WhatsApp widget will appear in the lower right corner of your website, allowing visitors to open WhatsApp chats with you.

Screenshot of an online shop with WhatsApp widget.

If you don’t want WhatsApp to be so prominent, you can add a WhatsApp icon to your navigation.


Provide long term social connections

The best customers are the ones who keep coming back. They know what’s going on in your business, and they want to as soon as you have your latest products. How do they know? Well, you may have posted about your product testing on LinkedIn. You may have put up an unboxing video on Instagram or shared your excitement on Twitter.

Loyal customers are usually great followers too. How can they not be? They find useful or amusing information about the company of their choice. And you get a chance to make one of these brand ambassadors really happy.

That’s why collecting followers means a lot to small businesses. If you do good work your customers are happy to recommend you to anyone. So make sure to share your social media channels on your website.

How to set it in Meczyki?


You can add your social media to your navigation as a nice, subtle way to share your profile.

  1. Open your website editor and hover over the left side of your navigation bar
  2. to select show element
  3. press stage logo you want to show
  4. press icon in your navigation
  5. enter the URL of your page or profile
  6. To publish your website

Additionally, you can use smart apps to showcase shared content on Instagram, TikTok, Facebook, Pinterest or Twitter.

  1. Open your website editor and select add block
  2. select a smart apps the block
  3. select the platform you want to show content from
  4. enter the URL of your page or profile
  5. To publish your website

If you want to take your social media presence to the next level, take a look at our integration of Facebook and Instagram. This allows you to easily advertise on these platforms and attract attention by more potential customers. You can find it in the Marketing section on your dashboard.

what customers see

Your social media profile may appear as a logo in your navigation.

Screenshot of a social media logo on a website.

Or you can use smart apps to embed content from social media on your website.

Screenshot of an Instagram posting that has been implemented directly on the website via the Smart app.

Start Getting Marketing Consent Before You Need It

Got great news, but no social media followers yet? You’ll probably want to send a newsletter to all the hundreds of people with whom your business has had contact over the years. How many of them have agreed to receive your newsletter?

It’s a simple thing that many small business owners overlook: When you want to reach many people through newsletters, you need their marketing consent. The best time to start gaining consent and building your subscriber list is long before you start sending out marketing newsletters.

This consent is simply not necessary for newsletters that go to multiple recipients. If you only want to send marketing emails to one person, you’ll probably need their consent as well.

People who already interact with you with Meczyki’s contact list can easily check the correct box to give their marketing consent. After activating the contact list, a checkbox is added to your contact form. So whenever people write to you, they can add themselves to your newsletter list. Activating this feature is a small effort with a big reward.

How to set it in Meczyki?

For websites, the contact list is available on the Grow plan or higher. For online stores, you can use this feature with a Business plan or higher.

  1. open contact section on your dashboard
  2. to select contact list
  3. change marketing consent Feather

what customers see

They can check the box when visitors write to you through your contact form.

Screenshot of contact form with marketing consent.

Show your professional human side to customers

One of your unique selling points as a small business is that you are a small business. Your customers don’t need to find their way through the maze of corporate communications. They can talk with a real human who listens to them. Make sure the tone of your voice reflects that human side.

Customers expect you to be professional. They want you to respond with wisdom and solve any problems they may have. Generally, it’s a good idea to start the conversation with a warm, friendly tone and move on to the facts when answering questions. Once the matter is cleared, you can end the conversation on a pleasant note again.

Striking a balance between friendly human beings and a knowledgeable professional is key to a strong customer relationship. It shows your customers that you care about them and take their problems seriously.

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