Many of us browse through our website statistics and find the results interesting. We can also grumble “mm” of praise or “oh” of surprise. But what concrete conclusions can you draw from the number of visitors? How can you optimize your website or get more store orders based on what you see?
In this post, we take a closer look at the traffic statistics you can quickly see on your website, the numbers that show how your store is doing, and how to avoid some common misinterpretations.
Checking Website or Store Statistics: Which Tools to Use?
If you have a Meczyki website, you can get a quick and easy overview of important website metrics in your dashboard. (more on here How to activate statistics in our Help Center) These figures will tell you:
- seizure: The number of visits or sessions (including repetitive visits) to your website.
- visitors: The total number of your visitors or users.
- engagement rate: Percentage of visitors who clicked on more than one page of your site. Higher rates indicate that they are more interested in your content. The low rate means that many visitors are “bouncing” – going to a page and then leaving immediately.
- traffic source: Also known as a “referral”, this is where your website traffic comes from.
- Top performing pages: An analysis of which pages of your website receive the most traffic.
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store unique numbers
These numbers show you all the sales and transactions in your online store.
- revenue: Total revenue from order and shipping costs.
- Products sold: How many products did you sell?
- number of orders: Your total number of orders.
- Popular Products: Products that visitors bought.
Based on your numbers, we’ll also show you opportunities to get the most out of your store.
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Connect Google Analytics to Your Meczyki Website To know every last detail about traffic sources, trends and your visitors. Although not as intuitive as Meczyki Statistics, Google Analytics can give you new insights. Learn how to get started with Google Analytics here.
It is an easy step to add your online store and sell products through social media. So let’s not forget to review those numbers: Every follower is a potential customer, after all. Learn how to use Instagram Insights here.
How to Check Website or Store Visitors
You can find your total number of website visitors in Meczyki statistics. Depending on the time you choose, you can also see how your visitor count changes over time.
tip: Your number of visits is likely to exceed the number of visitors, as some people will visit your website more than once.
Visitors are a clear indicator of the success of your website. A high (or increasing) number of visitors indicates that your website’s content is working well and that your marketing efforts are bringing in new people. You can also see seasonal declines and peaks throughout the year. This is normal. Recognizing a pattern can help you plan events such as holiday sales and advertising campaigns.
Track your website visitors over time and see how your traffic changes.
In short: More visitors means more potential customers, readers or prospects. So if you manage to increase your traffic in a given amount of time, you’ve turned the right screws with relevant content, SEO, or great marketing.
Nice to know: Many people want to know how many “good” visitors a website has. But despite the simple calculation of “more visitors = more success” you can’t always compare different websites. A specific website that caters to a very specific audience can measure success in other ways than a well-known travel blog. If your audience is small, your number of visitors per month should be no more than four digits. Attracting the right visitors is something you will work on through marketing, keyword research, and SEO.
locating traffic sources
Traffic sources tell you where your website visitors or store customers come from. , Organic traffic comes from search engines (Google, Bing etc.).
Traffic sources tell you where your website visitors come from.
Your sources tell where you are getting good publicity and where there is still potential. For example, if you get a lot of visitors search engineYour SEO is probably working well. If search engines aren’t sending you much traffic at all, that’s an area to focus on.
You will also see if social media platform Bringing many visitors. This is an important piece of information when setting up and customizing your social profiles and deciding where to focus your time.
direct traffic Made up of users who typed your URL directly into their browser’s search bar. For example, if you handed out flyers at a local event, you would be able to tell how many people saw your URL on the leaflet and typed it directly into their browser.
In short: Traffic sources are an important piece of information. By knowing how and where users have found your site, you’ll know where the potential for optimization lies.
Nice to know: It’s important that the sources of traffic you tap into match your target group and your project. For example, if you sell children’s toys, a parenting website or blog can be a great source of traffic. Accessing referrer sites is a great way to promote your business.
How to find out competitors’ website traffic
So far we’ve focused on your own website traffic, but what about your competition? If you’re curious how your traffic compares to that of a competitor, there are a few tools out there that can give you a glimpse. commonweb And semrush, for example, will give you monthly traffic data and keyword information from websites similar to yours. Data is limited in the free versions, but it’s a good place to start. If you want to go further, you’ll probably need to upgrade to a paid tool. But there are still plenty of free ways you can analyze your competitors’ websites.
How do you measure the success of a website?
As we said above, there is no magic number for what is considered good website traffic. But taken together, the numbers can give you a picture of how you’re reaching your goals, especially over time.
- Are visits increasing over time?
- Are your referrals increasing from the channels you target? For example if you are spending a lot of time on social media but not getting traffic to your website from social media, then it is not working so well for you.
- Are visitors engaged in your content? Do they visit more than one page, or do they take a quick look and then leave immediately? Your popular pages, the time people spend on your site, and your engagement rate are all data points that tell you how useful and relevant your site is to visitors. You can take an in-depth look at these numbers in Google Analytics, or keep tabs on them by looking at your engagement rate in Meczyki.
How do you measure the success of an online shop?
In addition to the net visitor count, store owners can look at some other numbers to measure their success.
- Is your order size increasing? Larger orders mean more revenue per customer. So after you try to attract the customer, you get more reward for it. Try selling or bundling popular products.
- Is your revenue increasing? Revenue growth is a sign of a healthy business. Try combining information from a variety of data to see what drives your growth so you can keep up with it.
If you’re just starting out, you won’t expect to see major changes in your traffic right away. But keep an eye on the numbers in your regular website maintenance. Watching your statistics improve over time is a very satisfying way to track your website’s success!