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How to choose the best domain for your website

In most cases, if you want to go to a well-known brand’s website, you just enter the name in your address bar and add “.com”. Then with one click, you are there.

We just assume that we will reach our destination just like that. And that’s exactly what you can take advantage of as a website owner! With a smartly chosen domain, you can be sure that you reach even more visitors. We show you how it works.

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Consider whether you want to target visitors in your own country or are you interested in an international audience? Always choose a domain ending that works for your audience. If you are in the US This means choosing a domain with the extension “.us”. “.co.uk” is the standard in the United Kingdom and “.in” for India.

If you want to appeal internationally, the “.com” ending is still the right choice! This also applies to multilingual websites.

how to find the right url

Determine the purpose of your website. Are you building a business website, blog or is it a site for your hobby? The key to finding a suitable web address for your site is knowing clearly what What kind of website do you want And what search terms will visitors use to find it.

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Company Website

Of course, your company name must appear in your company’s domain. This way visitors can directly recognize your “brand”. This is not only important for visitors but also an important criterion for Google.

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If you have a long company name, it’s worth considering an abbreviation you can use. It usually works great. Especially when they look better than the endless longdraggedout.com company names. In any case it is important that the domain is easy to remember and spell.

local projects

Are you a photographer based in a specific area? Or writing a travel blog about South America? Maybe you market organic apple juice from your area? In these cases, it makes sense to include the region or city in your domain name. In general, if a regional context is part of your business model, it can contribute to the success of your domain.

If you’re a Texas wedding photographer, a generic domain like thebestweddingphotos.com doesn’t tell the visitor much. However, the web address www.weddingphotos-texas.us automatically addressing the regional target group, increases the recognition value and is well rated by Google.

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blog and hobby site

As with a professional or personal blog, it helps to think of your website as a brand. What characteristics would you highlight to present your “brand”? This attribute can be the topic (travel, DIY, sports, etc.), itself or, more generally, the name of your blog.

To give an example, the domain of a blog about DIY tips should include words such as “DIY,” “do it yourself,” or a specific topic, such as “sewing.” For example, Meczyki user DIY Yule makes “DIY” part of the business name and uses it for his website, www.diyeule.de.

Similarly, hobby pages: Users should already know what they expect on your website through your domain. If it fits, integrate the name of your activity into the web address – which pleased Google as well.

Is the domain you want available?

You have thought of the right domain name then you check the availability‚Ķ. And it has already been taken. But it’s not the end of the world! You still have some options.

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You may be tempted to change a domain that ends with .us to a lesser-known one that ends in .net or .info, but that won’t help you. Interested visitors looking for your website will habitually search for .us. This means that they may accidentally land on a completely different website that is not beneficial to you or your visitors.

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It is better to make your domain truly unique. Try these tricks:

  • Use words with hyphens (tip: try to stick to a maximum of two)
  • try an abbreviation
  • Integrate your location or region
  • Add a label like “blog” or “shop”

Last but not least, it might help to ask friends what options they would come up with. An outside perspective can sometimes give you inspiration for domain names you never thought possible.

Keyword domain and exact match domain

A few years back, it was a trend to choose so called keyword domains to increase your ranking on Google. Idea: Match the exact keywords visitors use to your domain name to search for a specific service on Google. For example, for a London wedding photographer, this would be “www.wedding-photography-London-price.co.uk”. However, Google has been interpreting these domain names as spam for quite some time and we recommend giving it a try.

“Exact match domains” are also popular. These also include one or more keywords, but don’t try to simulate an exhaustive search like in the example above. An example of an “exact match domain” would be “www.weddingphotographer-london.co.uk”.

The first thing you should consider is whether the domain accurately represents you or your service. An “exact match domain” can work great and be the perfect choice for a wedding photographer. But if you have your own name, brand or club etc., then adding it to your domain is also important.

Google has developed and now rates websites according to a complex algorithm. Search engines will not be able to rank a page completely with the domain name alone.

our last tip when choosing a domain

Make sure it will stand the test of time and accurately represent your company, hobby or your blog in the future. When choosing a domain, don’t just think about search engine optimization. It should be unique and represent you, your website and of course your customers and visitors.

On top of that name you can use another limited time domain for marketing campaigns. read our Beginner’s Guide: What is a Website Domain Name? To learn more about how a second domain works in conjunction with your primary domain.

Bring your business online with Meczyki.

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