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The talent market, like the housing market, is red-hot! More people are looking for new opportunities as COVID triggers the “Great Reflection”. At Pernod Ricard North America alone, we’ve received over 15,000 resumes in the last 12 months. With almost 100 roles open throughout the year, that’s a staggering ratio. Companies like Amazon, GE, Facebook and Google get even more applications. Recruiters or hiring managers are only spending minutes (or even seconds) reading your resume and quickly scanning it to see if you’re a fit for their role. Like a home for sale, you need to stand out in the market and be able to uncover in a matter of moments why your resume and experience are worth the extra glance.
The Appeal to Curb Your Resume
Whether we want to admit it or not does matter to an extent. If you’ve ever walked down your alley and saw a home you love on the outside, you might wonder what it’s like on the inside. When a recruiter glances at your resume, the first thing they see isn’t the individual words on the page, but the overall look and feel of your resume, which gives them an indication that you Who are A cluttered, unstructured resume that spans 1 mm of page boundary may indicate that you are not organized or that you are having trouble being concise. Instead, follow a few key points:
- Keep it simple – just show your last 3-4 previous roles and gather together roles from earlier in your career.
- Leave blank – A crowded resume is distracting and overwhelming to a recruiter who wants to learn about your background quickly and efficiently.
- Use Appropriate Headings – Think about adding a “Major Achievements” section to the front of your resume, highlighting your major achievements, so they don’t get buried in your history.
- Use color – it’s always optional but there’s something about a colored header or border that draws the eye in!
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Efficiency is more important than paint
Now that you’ve got their attention you want them to feel fully moving. A trained eye can see the potential when a celebrity designer walks through the most inaccessible homes on HGTV. No matter how attractive your resume is, a good recruiter will still see a diamond in the rough and will be able to take in your experience and achievements. The most important part of your resume is the list of your previous roles and experience. You must demonstrate what you have done and how it has made a difference to your company and your professional development
- Pull in language directly from the job description – Some companies use algorithms that actually look for keywords from the job description, so although this can be time-consuming, make sure you’re writing your resume. The employer who is looking for his next hire.
- Don’t tell me your responsibility, tell me your influence! The most common mistake made by candidates is to list too many responsibilities performed by them in one role. Yet no recruiter or hiring manager wants to know that you have recorded your expenses or even that you have three direct reports. Recruiters want to know what impact you have made within the organization. Instead of saying you have a team of three people, talk about how you supported their growth or maybe how they achieved promotion. Use this as an opportunity to talk about the impact you have made as a leader.
- Provide ROI to the impact – In addition to stating the impact, show it with as much concrete and objective data as you can. How much did you increase sales? What was your consumer reach? Was there any effect on engagement scores? What was the reaction? Quantifying your impact will add more value to your experience and show that you are leaving a legacy behind.
Display Unique Features
Some unique elements to any home can impress the buyer. Similarly, a skills-based resume focuses on the competencies and expertise gained in your years of experience, rather than focusing only on previous roles. There is a shift in what employers are seeing as more work is accomplished through project teams, agile work groups and cross-functional taskforces. Employers are looking for candidates who can “plug and play” in different areas of business or move around in various transversal projects. Therefore, more recruiters are looking at the skills you bring to the table, so you need to highlight your skills and certifications. All resumes should include a section on skills, but this type of resume is especially important if you are:
- Junior in their career and have limited job or volunteer experience.
- Thinking of moving to a new industry or field.
- Gain the diverse experience and need to create an over-arching story for your resume.
Remember knowing what to leave out is just as important as knowing what to include. Keep your resume concise, focused and professional. Ask at least one other person to read your resume for typos and grammatical mistakes. These very simple steps can be the difference between screening that initial or flipping a recruiter to get the next resume in your pile.
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Although competition in the talent market is fierce, if you take the time to create a compelling resume and customize it for the role you are applying for, you can really stand out from the competition.