Good work doesn’t speak for itself. That’s why a piece of art is always accompanied by an artist’s narration, and each art show is accompanied by an almanac, an audio guide, or a curator. A staff member in a restaurant not only delivers the food, but also explains the story behind a dish or ingredients, uncovering the story behind it; Or they even open up the kitchen, making every operation visible through a single glass.
As people, we value work more when we know how much effort was put into it; That’s why Rolls Royce vehicles are still made by hand. So whether we are working as writers or marketers, we need to do the same. it’s the opposite Fake it ’till you make it. We’ve already done the work we now need to communicate our effort to clients and coworkers, which enables them to appreciate the work more, and eases the writing process.
make video with
in my editorial studio Wonder Shuttle, we work with experts to collaborate on writing; We believe that transferring this knowledge and communicating it clearly will result in additional rents and lower costs for sales. We conduct and record an interview with the author of the article, then write it on their behalf; They edit it and we work together to publish and promote it.
A year ago, I began sending clients an asynchronous video walking them through an initial draft of a blog post. I want every client to know what my team and I were thinking as we worked through the draft. Occasionally, I’ll highlight some of the statistics and methodology or research done to achieve this, or the idea that we put into the flow and structure of the piece. One of my editors pioneered communications for a recent delivery. (I use screenflowshe uses ob bsyou can also use loom.) Some questions that may be worth answering:
- Who gave you direction or inspiration and what did you do to follow it?
- What important creative decisions did you make?
- What was the hardest part of making this version of the work, and why? What did you do to overcome this?
- What comments or feedback do you need from the person watching the video?
- How long do you need their input?
if you are working Freelance or in-house, and you don’t want to have an extra meeting, make a video telling someone about the work you’ve been given. They’ll appreciate it, and there will be fewer misunderstandings—making the process easier for everyone.
For larger projects, if I’m recording video including work samples and pitch decks, the video may take 10-15 minutes; Otherwise, for draft delivery, it may take less than 5 minutes.
set up a meeting to walk it through
As with asynchronous video, a live meeting gives you the opportunity to walk your potential clients or employers through your thought process as you present your work, but has the added benefit of allowing you to answer questions along the way. . The point is to make your work as clear as possible, and a live presentation can do it in a compelling way, making a strong impression on your audience, as well as providing a more complete picture of your project.
In the age of remote working and Zoom Meetings, presenting your work live has never been easier, so take advantage of this resource to present not only what you did, but also how you did it.
If it’s a pivotal moment in your work—like a significant project milestone, or proposal delivery, or product demo—it’s best to do these things live. Not only do you make sure the other person is present and paying attention, you can also read their body language, understand the meeting atmosphere, and get instant feedback.
Send short, point-form, notes
If you are unable to make a video or hold a meeting with someone, leaving notes for the reader can also be a great way to guide them through your work. Just as an editor will give notes back to a writer on a draft, offer suggestions or ask for clarification, you can make notes on your work, answer readers’ questions beforehand, or explain the decisions you made. Why did you do them?
It not only gives the reader an insight about you creative processBut also demonstrates to them your ability to communicate and be proactive, which can happen if you can’t talk with them and simply send them your work.
You cannot miss the chance that the work makes a good impression on the reader; Make sure they know the effort you put in. If you’re only sending a draft as a deliverable to your clients, or your boss and coworkers, it’s worth the extra presentation effort.
You might think that making notes or preparing live videos or presentations is more work for someone, but it actually saves them time; You can call out the parts you want their feedback on, you can reassure them that you put a lot of effort into it, and show them that you put a lot of thought into it and that they can trust you. Huh. it can be one of a kind self-fulfilling prophecy: When you present your work to someone, and they appreciate the work you do and the way you work, they are more interested in making sure the project works.
It sounds really straightforward, but I’ve worked as a deputy editor, editor-in-chief, and an editorial director at organizations like Shopify, Intuit, and WorkOS, and I’ve never had a writer to walk me through. was not. His draft. I’d be happy to see it—it’s extraordinary, and it’s a sign of confidence. Plus, I always have the option to choose not to watch it; But I don’t think I ever will.
Herbert Louis is the author of to be creative, a book of 75 hints where to unblock creativity for your work, hobby or next career. He writes a newspaper that Shares three great books every month and editorial director Wonder Shuttle,