How to improve your social media platform and sell again and again

opinion expressed by entrepreneur Contributors are yours.

When it comes to sharing your message and selling offers, there are plenty of platforms out there to help you do so. Each platform offers creative ways to make sales, and what’s more, these options allow for lots of automation, enabling you to sell offers over and over again, and without showing up daily.

First things first: It’s important to choose which platform feels best and most aligned to use. There are good indicators when deciding where you feel comfortable and which platforms you naturally gravitate towards. New platforms will emerge, and by all means, it’s great to try them out. However, as a general rule, it is effective to stick with the major platforms that resonate the most and direct energy there.

You don’t need to “crush” all social media platforms to be successful. Ultimately, you must sell, engage, build and build your empire where you feel is best and soul-aligning for you, your business, and your audience.

Whether it’s building an email list, posting to Facebook, Instagram, YouTube, releasing podcasts or Amazon books, whatever it is – own it! Decide to claim your platform as the place where sales will be made frequently and easily. Once you have the platform locked in place, it’s time to engage with your audience and sell. This way:

related: Five Innovative Ways to Implement Automated Marketing for Better Sales

1. Create Content for Reusability

It’s important to create content that you believe in and that you feel passionate about. That way, it all flows and feels easy – and your best energy and magnetism come out! Once created, the content can be repurposed for other platforms. is key! Being able to reuse your content will save time and allow you to grow your business through constant engagement with minimal effort on your platform, as you have already done the initial build. An example of this might be writing a blog and jumping to a live stream. This content is rearranged in a number of ways, by taking out short clips, quoting or highlighting statements, and key phrases to get your message out in a new way.

RELATED: 4 Tips for Reinventing Your Brand’s Content

2. Create Ongoing Sales

There are many ways you can create ongoing sales. Membership Programs (ongoing programs with a community), Perpetual Programs (a program that is open at all times with an ongoing community) and Home-Study Programs (go-at-your-own-pace programs involving an active community) Not there). All of these can be sold on each platform through paid or organic advertising, both of which can be automated. Once these systems are set up and you have created the original program or content, it will continue to sell itself.

Another way to attract customers to come to your place and join your email list is to create free gifts! It’s about creating epic content of high value and service for your ideal customers. It’s important not to hold back and give quality products as free gifts!

3. Make money over and over again with a free gift funnel

When a person opts for a free gift, they receive an offer to purchase a program or product – many times at lost value (although there is no rule that it should be low-cost). The initial offer price can be as low as $7-100 and can be infinitely higher than the purchase price. If they choose to buy this offer, they are offered the next product that is a higher-investment value. You can do this as many times as you want. This is how you make the most of automatic income.

related: Want to build loyalty? Remember, everyone likes free stuff.

4. Develop the right mindset

Most people carry money beliefs that don’t serve them, and then from these beliefs, they continue to create the same reality and outcome. It’s important to look at what beliefs you currently have that might be holding you back from making ongoing cash flow. Once you take the time to recognize and accept these beliefs, you can ask yourself: What beliefs do I need or want to have instead? Below is an exercise highlighting this process:

Explain to yourself 5-10 fundamental beliefs about how sales are going to work for you now in terms of automated income flow, new customers coming to your area, and anything else that’s here for you. Here are some assumptions as examples to get you in flux:

  • “I get new customers and sales every day.”

  • “New people coming to my space like to pay me from the get-go.”

  • “I allow myself to get by even when I’m not actively showing.”

  • “It’s easy for me to sell and make money daily by the things I put in place.”

  • “People constantly find my past work and are always buying.”

  • “I make money while I sleep.”

  • “I can take a simple step or two to connect with people, resulting in sales.”

  • “I know exactly what to put in my funnel.”

  • “I know exactly what my ideal customers want to buy.”

What other beliefs do you need to establish in order to get ongoing money and be the one to sell again and again? Remember: All beliefs are a choice. You get to choose who to believe and then code it! You are eligible to get repeat money even while you sleep.