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Social media is the key for digital coaches to establish a strong presence online and attract the right quality of leads, especially if you conduct webinars as part of your digital coaching. Social media, by its very nature, increases your audience’s awareness of your courses due to features such as comments, likes, shares, reposts, and saving by the people who follow your account.
Before you get active on social media, you need to be very clear about what you are selling and what the lead magnet is going to be. If your lead magnet isn’t clear, and if you don’t know what you’re selling, you’re wasting your time. Your audience is going to look to your social media for answers to their questions.
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Here are some tips to help you boost your social media presence and make it valuable to your customer:
Don’t post all of your own material about yourself and your course: Use your various social media channels to deliver valuable content. This will increase the interest of the audience in your courses.
Create a Facebook or Telegram group to keep in touch with your prospects: It’s a free and easy way to build a community, because almost everyone uses it anyway.
Work on a holistic, well-rounded digital marketing strategy: Organic traffic is going to help people learn more about you as a digital coach, but you need to have a combination of organic and paid traffic for it to work. Paid traffic is the fastest way for you to attract your ideal customer. It takes money to make money. Depending on your budget, use paid ads when you want faster results.
Use a combination of long-form and short-form content based on the platform: I like to spend 80% of my time developing long-form content for platforms like podcasts and YouTube, and 20% for short-form content on Facebook, Instagram, Twitter, and TikTok. Pinterest, Snapchat and Clubhouse are popular with young adults. LinkedIn is for working professionals looking to network and explore new opportunities.
Your content on these platforms should vary and match the platform. Naturally, the content you post on LinkedIn should be formal and professional, while your Instagram will be informal and entertaining. You might want to deliver the same message across all channels, but you’ll have to change the style and tone.
You have eight seconds to grab someone’s attention. The primary goal of short-form content is to drive people to your long-form content through engaging quotes, images, carousels, and reels. Using relevant hashtags will drive interest as it links back to the podcast or video. This is when there is significant pre-framing, and you can add links to your digital curriculum.
Get to know your audience through your YouTube Live and tutorial videos: Ask for feedback on your videos, and get informed about their problems and needs. It has shaped my entire delivery style which has helped him reach his goal faster.
Focus on Evergreen Strategies: As a digital coach, it is prudent to focus on ever-changing strategies and principles. Personally, I am happy when people are still seeing the value in a video I made three years ago.
In fact, 80% of my YouTube videos are tutorials, 15% revolve around strategy and 5% are on tools that will still be useful five years from now. Consistently sharing informative content ensures that you are seen as an expert in your niche. When people look to you for deep learning, you are not perceived as a marketer selling your products.
Always keep testing and improving through data-driven results: Google Analytics is a great tool to get this type of information. Once you analyze it, you will know what is working and what needs to be modified. Keep monitoring and tracking your analysis to understand which type of post gets the best response. This will help you make changes to your media options.
Keep track of your competition: Another great benefit of using social media is that it shows you what your competition is all about. This time, as part of the audience, you will learn about the courses or classes they are starting. You will be able to judge what is and isn’t working for your competition and use that knowledge to make better choices yourself.
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The final piece of advice is to make sure that the content you share on social media is thoroughly researched, so your information is personally tested and not misleading. Scams and manipulative practices have left social media users suspicious. As a coach, I recommend you use social media responsibly by creating content that exposes people to the realities of life. When you use social media creatively by focusing your energy on teaching others how to balance their lives, you are building lasting relationships.