Instagram today announced that it will begin testing a new version of its full-screen feed, similar to TikTok, that aims to improve the way photos look in this new format. The company said it will also use this experiment to try out changes to the navigation bar at the bottom of the Instagram app, where it will soon add shortcuts for creating posts and accessing messages.
As you may recall, Instagram moved its compose button somewhat controversially in 2020, when it made the reels prominently in the center of the navigation bar. The compose button was then placed in the top-right corner of the app. That option may have benefited Instagram by driving users to the reel – if only by accident, in some cases – but it may have discouraged users from making a quick post. The fact that Instagram says it will now be testing bringing back buttons in the navigation bar could indicate that it is seeing a decline in new content creation as more people shift their time and energy to TikTok.
For full-screen feeds, Instagram launched a similar experiment in May, where it was soon met with user complaints and negative feedback. in addition to the following to hide caption And notes, the updated format displays all content in a 9:16 aspect ratio – including Instagram’s classic square photos and horizontal images. For photos that didn’t fit properly in the feed, Instagram applied a blurred, gradient border to blend them in. needless to say, Many instagram users were not Dear About this change – and explained why in response to a post by Instagram head Adam Mosseri about the update.
Another issue with earlier testing was how the feed included odd white space in the middle of posts. This made the feed appear as a cross between TikTok’s actual full-screen feed and a more traditional, card-style feed where posts were separated. Users also said that the new format made their feeds more cluttered. Instagram has now clarified to Meczyki.Net that the new full-screen feed test rolled out will no longer show white space at the top and bottom of a post when viewing a 9:16 video.
However, the new feed did hold some promise for creators, as Instagram said it would start recommending their content to users who haven’t followed them — just like how TikTok throws in content, thinking it That you can like on its For You page. It’s also arguably helpful for professional creators and advertisers when different apps are standardized around a single format, as it allows content to be more easily reused across platforms.
changes were Meta CEO Mark Zuckerberg announced on Instagramwho expressed that “photos are still an important part of Instagram” – a comment meant to address backlash from people who primarily use Instagram for photography and who now believe Instagram is now replacing TikTok Doesn’t value their contribution amidst the frustration of cloning and transferring users. Video.
Zuckerberg’s post also said that Instagram is working on ways to improve the way photos show up in this full-screen feed and that some users will soon see tests in the app. He did not elaborate on what specifically Instagram is doing to address users’ concerns.
The change to the navigation bar was not mentioned in his post, nor was it displayed in the images (shown above) provided by Instagram. But a spokesperson mentioned to him in response to an inquiry how the test differs from the one that came in May.