Instagram chief Adam Mosseri posted a video this morning to address growing concerns about changes to the app’s feed and its growing emphasis on video. Even Kim Kardashian and her sister Kylie Jenner, the most-followed woman on Instagram, posted their distaste for the new features, so you know it’s serious — remember that When did Kylie delete Snap stock alone because she said she didn’t open the app anymore?
It’s no secret that over the past year and a half, Instagram has been chasing the dominance of TikTok, so much so that it announced that it is no longer just a photo-sharing app. The platform has also offered influencers a cash bonus if they are successful enough, taking advantage of the meager creator payout of TikTok.
But you must have noticed that your Instagram feed has become useless lately. Everything is a reel, a testament to a full-screen feed that few people really like, and some meme makers too protested in person Over the weekend at Meta’s New York City headquarters (…which happens to share a building with our parent company Yahoo).
So, Mosseri had to post his own reel to clear the air about all these tests and changes.
“We’ve been experimenting with a lot of different changes to the app, and so we’re hearing a lot of concerns from all of you,” Mosseri said (is he more concerned with the meme maker protests, or the Kardashians’ outrage? who can say!).
Mosseri confirms what we already know — that the controversial full-screen feed is only a test for a small percentage of users — but he’s owned up to the fact that this new interface isn’t really… .
“I want to be clear, it’s not good yet. And if we’re going to send it to the rest of the Instagram community, we have to get it in a good place,” Mosseri said.
He then addressed users’ concerns about seeing fewer and fewer photos on an app that was once home to photographers. The graphic that both Kim Kardashian and Kylie Jenner shared said, “Make Instagram Instagram again,” added with a parenthesis, “Stop trying to be TikTok, I just want to see cute pics of my friends ” Combined, the two mega-famous sisters have nearly 686 million followers on Instagram.
“I want to be clear: We will continue to support the photos. It is part of our legacy,” Mosseri said, confirming that he likes the photos too. “That said, I need to be honest: I believe that over time there is going to be more and more Instagram videos. We see it even if we don’t change anything. We see it, even if you look at the chronological feed.”
However, these claims are a bit questionable, as it makes sense that Instagram users would post more videos when they are encouraged to do so, and they would engage more with videos when they are mostly watching videos on their feed.
“If you look at what people share on Instagram, it’s moving more into video over time,” Mosseri said. “If you look at what people like and eat and watch on Instagram, that too is moving more and more into videos over time, even if we stop charging anything.”
In petition That Kardashian shared (which, of course, is a little harder to access, since both Kim and Kylie posted screenshots of another person’s story) has more demands than just bringing back more photos.
tati brewingThe fashion photographer behind the petition is advocating for Instagram to listen to creators more transparently.
Brewing wrote in its petition, “It feels wrong to switch the algorithm to creators who have made a living and contributed to the community, forcing them to change their entire content direction and lifestyle. “
Users have also been disappointed with the number of “recommendations” on their feed, which is how Instagram offers you content from accounts you don’t follow. In short, it looks like Instagram is trying to recreate the success of the TikTok For You page.
“If you’re seeing things in your feed that are recommendations you’re not interested in, that means we’re doing poor job rankings, and we need to improve,” Mosseri said. “You can X out a recommendation, you can even miss all recommendations for up to a month, or go to your following feed.”
The Instagram head said that these recommendations will continue to appear in the feed, however, he believes it is the best way to help creators reach more people, especially smaller creators.
Dr. Hey, who used the handle @bloggeronpole, commented, “Despite what you say, it doesn’t really sound like you have creators at heart, especially little creators.” “People make reels because it feels like it’s the only thing that takes engagement – but they need to put in so much work. Due to IG’s lack of transparency, producers try to follow your changes on a system like that. doing what was not made for them.”
Dr. Hey, as well as the meme makers who protested this weekend, are also concerned about the highly opaque system behind “shading” or when a creator suspects that their content may be algorithmically denied for the reasons they are. given which they are not aware of. For example, Dr. Hey has pioneered Research On the effect of shadowban on pole dancers. But for the most part, social media platforms Deny Instances of Shadowbanningleaves creators in a difficult position (and, at the same time, owning the meta Patent on practice).
All things considered, Mosseri says: Don’t worry! You can still post photos on Instagram. Oof.