Instagram has been looking for better ways to manage and engage with users younger and older for years – not only to be more compliant with the rules, but to better target age-appropriate and relevant content and advertising to them . In the latest move, the meta-owned platform is testing a new set of features — video selfies, vouching from adult friends, and providing an ID — that can be used when people say they’re 18 and older. Designed to be verified.
The test covers US users, who will now potentially see these options if they try to change their age from 18 to 18 and older.
There are two basic use cases for this new verification system: adults who have mistakenly registered as juveniles and are trying to enter their correct age; and teens who are trying to circumvent the platform’s age-appropriate restrictions. Instagram amended those restrictions from time to time, including allowing young people to create accounts that default to private mode.
Notably, it does not replace the check in registration process where you have to enter your date of birth. As per company rules, you must be at least 13 years of age to sign up for the service.
In the US, when you are under 18 and over 18, you will be prompted to choose one of the options listed above. You can provide ID card like passport or driving license for verification. The company will store your ID on its servers for 30 days before deleting it.
If you do not have a valid ID listed in Instagram’s acceptable ID listYou can choose video selfie method for age verification. Instagram has partnered with a London-based digital identity startup yoti For this part of the verification. Once a user uploads a video selfie, Meta shares it with Yoti, confirming their age Its specially trained AI, Both the companies delete the data once the verification process is over.
in his white paper Regarding the technology, Yoti claims that the AI can only guess your age, but cannot identify you. The firm said it trained its models from images from users around the world who have consented to use their data for research.
The third way to verify your age is called Social Vouching. This method involves up to three friends of yours 18 years of age and older who need to confirm your age, and they cannot authenticate to anyone else at that time. The company said that the list of six people in Vouchy is randomly found, on which there is no family member.
The people you select for this process will receive a confirmation request, and they must address it within three days. The people who are pledging for you will get options to specify your age range such as under 13 years old, 13-17 years old, 18-20 years old, 21 years old or above, or I am not sure . All three of them have to choose the same option to approve your age verification.
Meta stated that all information you provide for age verification is private, and will not be visible to anyone. The company also noted that devices and the App Store should perform these tests so that teens can have a safe experience across all apps and services.
“Understanding someone’s age online is a complex, industry-wide challenge. We want to work with others in our industry, and with governments, to set clear standards for online age verification. Many people, Teenagers, such as teenagers, don’t always have access to ID forms that make age verification clear and simple. As an industry, we need to find new ways to tackle the dilemma of verifying one’s age, when They may not have ID,” the company said in a statement.
meta said it’s persistent Developing AI to detect users who are lying about their age, While it doesn’t scan photos and videos, it looks for signs like birthday posts to identify the user’s exact age. AI also helps company keep teens away from adult experiences like Facebook dating Membership,
Instagram first introduced age check in 2019 by asking date of birth during registration. Later in 2021, it made it mandatory for everyone to provide their date of birth.
That same year, it introduced restrictions for teens such as making accounts private by default for under-16 users, preventing DMs from anonymous adults, and preventing advertisers from serving targeted ads based on teen interests and activities. prevent. Instagram’s rival TikTok also introduced similar limits for users under the age of 18 last year.
Last year, the Wall Street Journal reported that Instagram knew its platform affected the mental health of young users, but ignored its impact. After facing backlash, the firm took several steps like developing a dedicated Kids app and shelving its plans to roll out stronger parental controls. Instagram’s new age verification methods are another effort to protect teens from harmful content.