Instagram will play back full-screen home feed and temporarily reduce recommended posts – Meczyki.Net

Instagram chief Adam Mosseri says the social network will roll back some of the recent changes to the app, which has led to intense criticism from users. Mosseri revealed the news Interview with reporter Casey Newton, Instagram will be phasing out a test that converted users’ home feeds to . changed into full-screen like a tiktok Experience that priority videos in the coming weeks. The company will temporarily reduce the number of recommended posts that users see, as it plans to improve and rework its algorithm.

Mosseri says that users’ concerns about the changes are reflected in Instagram’s own internal data, which is why the company plans to take a step back and figure out how to move forward. The changes come as users have expressed frustration over the app’s gradual transition away from being a place where users can primarily view photos of their friends and family into an app that is recommended in an attempt to compete with TikTok. Full of posts and videos. Even the most followed women on Instagram, Kylie Jenner and her sister Kim Kardashian, expressed their dismay at Instagram’s recent changes and shared petitions, saying, “TikTok tries to be Stop doing it, I just want to see cute pictures of my friends.”

The news comes a day after Meta CEO Mark Zuckerberg said that about 15% of the content in Facebook Feed is served by Meta’s AI and that number is slightly higher on Instagram. Zuckerberg said the company expects that number to double by the end of next year. Mosseri told Newton that Instagram would temporarily reduce the number of recommended posts users see, but did not specify in order to get better at rankings and offer recommendations to users. Mosseri says that once Instagram improves its recommendation algorithm, it will start growing again.

Earlier this week, Mosseri acknowledged that the full-screen home isn’t ideal for test users and also addressed users’ concerns about seeing fewer and fewer photos on an app that was once home to photographers. He notes that although Instagram “will continue to support photos”, he believes that over time more of Instagram’s attention is going to be focused on video.

Mosseri said the changes announced today are not permanent, indicating that Instagram is still going to focus heavily on videos and recommended posts; It’s going to find a way to do it better. This isn’t surprising at all, especially since Reel is a huge potential money maker for Meta, at a time when its revenues are starting to decline. Zuckerberg reported yesterday that Meta has earned a run rate of over $1 billion annually on reel ads. Also, the time spent by users watching the reels has increased by 30% from last quarter, but it is possible that the reason for that increase is that we are being served by so many reels algorithmically.