It’s Official – Juul E-Cigarettes Now Banned in the US

US health officials on Thursday announced a ban on Juul Labs e-cigarettes.

Craig Micheldier via AP Photo/BI

one in Press releaseThe Food and Drug Administration said the company would no longer be able to sell its e-cigarettes and would have to remove all of its products from the US market.

Jo Murillo, chief regulatory officer of Joule Labs, said, “We respectfully disagree with the FDA’s findings and decision and continue to believe that we have done enough, based on high-quality research, to address all of the issues raised by the agency.” information and data provided.” Statement.

The Wall Street Journal reported On Wednesday, the FDA was ready to take the products off the market.

FDA Commissioner Robert M. Calif said in the press release, “Today’s action builds on the FDA’s commitment to ensure that all e-cigarette and electronic nicotine delivery system products currently being marketed to consumers are available to our public.” meet health standards.”

“The agency has devoted significant resources to reviewing the products of companies that account for the majority of the US market,” he said. “We recognize that these make up a significant portion of the products available and that many have played a disproportionate role in the rise in youth vaping.”

The health organization said retailers should immediately pull the product off shelves. The ban includes Virginia-tobacco-flavored pods with 5 and 3% nicotine concentrations and menthol-flavored pods with 5 and 3% nicotine concentrations.

“In our applications, which we submitted two years ago, we believe that we have reasonably characterized the toxic profiles of JUUL products, including comparisons to flammable cigarettes and other vaping products, and believe that this data, The inclusiveness meets the statutory standard of being ‘fit for the protection of public health,'” Murillo said. “We intend to stop and are exploring all of our options under FDA regulations and legislation, including appealing the decision and engaging with our regulator. We continue to serve the millions of American adult smokers. We are committed to do everything in our power for those who have successfully used our products to move away from combustible cigarettes, which are available on market shelves across the country.”

e-cigarette brands gained popularity After a massive social-media campaign in 2017. The brand is known for its fruit flavor and faced FDA scrutiny over concerns its marketing campaign was targeting minors.

Survey by Satya Initiative found that the brand was most popular among people under the age of 18. last year, a FDA study It is estimated that more than 2 million US middle-school and high-school students use e-cigarettes.

Centers for Disease Control and Prevention Told That nicotine exposure from e-cigarettes may harm brain development in young adults. The CDC states on its website that products may also contain chemicals, including heavy metals and cancer-causing ingredients, that are harmful to the lungs.

In 2019, Juul Labs stopped selling fruit-flavored e-cigarettes and deduction on your advertising campaign. The brand’s sales have declined in recent years. Between 2018 and 2021, the company’s price fell $38 billion to less than $5 billion. Company’s market share dropped From 75% in 2018 to about 42% last year as other brands entered $18 billion market,