In Monterrey, they do not ask if you like football. At the first meeting where a “foreigner” falls, a person carrying a mixture of whiskey and Mole Chico in his hand without ceremonies says: Tiger or Striped? Keep the holy flock in your heart, in Nuevo León there are only two flags.
It’s a relatively homogeneous culture that likes Coca Cola, not Pepsi. Order your snow from La Sultana and buy the meat in San Juan or La Ramos. Beer is called cheve, not chela, and beware of wearing Corona at the party. There, Grupo Modelo could only come in with Bud Light. Which cement do the royals buy? Doubt violates …
Only two logos stand out on the chest of each cat player: their team and Cemex.
What is this? To the sponsorship that Club Tigres de futbol officially announced yesterday, by Bitso, Pablo González’s company.
The arithmetic is simple: Bitso has 3.3 million customers and Tigres, until yesterday, 2.7 million followers on Twitter and Instagram who still do not have an “exchange” of virtual currencies and who can form an army of account holders of the Mexican platform made to buy bitcoin, ether, chiliz …
These three are assets for sale that people rightly call, “cryptocurrencies”.
The first is known enough and you can easily find information on the internet, but the second and third are smaller. Ether is useful for selling digital artwork online, for example.
It’s simple, by watching a couple of movies on YouTube, it is possible in 15 minutes to learn how to associate an image with an ether and then put it up for sale using an application on the internet. Believe it or not, there are many people who pay thousands of dollars every day for it and it is incredibly easy to enter the market. Several art collections of these properties are already in the millions.
Then there is the chili, created by Alexandre Dreyfus, useful for buying football team tokens.
Here I have previously said that the Santos and Atlas teams are already preparing to launch their “limited edition” tokens in an attempt to earn revenue from their sales and to get loyal fans to make cosmetic decisions in these teams.
Mexican football executives are professionalizing operations, especially in northern Mexico, where Sinergia Deportiva leads the Tigers defending the colors and stadium at the Autonomous University of Nuevo León.
Mauricio Culebro is an economist from Ibero and holds an MBA from the Cox School of Business at Southern Methodist University. He is also the chairman of the Nuevo Leon team.
He forever Mauricio Doehner near his shoulder, which is his link with Cemex. The latter is an economist from Tec de Monterrey, who went through Ipade and Harvard Kennedy School.
They certainly love the shirt, but they leave their passions in the closet when it comes to making the team profitable. You can bet that you are both aware of opportunities via tokens.
It is very possible that one or both of them spoke to Dreyfus this week. The leader of Socios.com has in its clientele a list that looks like a collection of pennants in a bar:
Paris St. Germain, Juventus, AC Mlan, Inter de Milan, AS Roma, Bologna, Napoli, Arsenal, Aston Villa, Everton, Leeds United, Manchester City, At Mineiro, Corinthians, Flamengo, Sao Paulo and 24 NBA teams from United States.
They may assume that sponsorship with Bitso will not be limited to wearing that mark on the shirt or anywhere on the Tigres truck. Its leaders analyze all the business options offered by cryptocurrencies. Meanwhile, Pierre Gignac is marketing bitcoin which the team will give away. By the way, I found out that two chilangos, one still living in Mexico City and the other in Mérida, are working on separate projects to make bitcoin transactions using artificial intelligence in an attempt to beat the market. I promise to give you the story.