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Marketing not working? 11 easy ways to break out of your marketing funk

Marketing not working? There is nothing more frustrating than putting too much effort into your marketing, only to see it doesn’t have the desired effect. You might start to feel like you’re doing something wrong, as if you’re not quite ready for this marketing thing. But before you give up, take a look at these 17 ways to break out of your marketing funk and start seeing results.

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You’re not the only one who’s panicking. In fact almost half of all professional marketers are completely overwhelmed by marketing technology! Take a look at this:

Why is your marketing not working?

When you notice that your marketing isn’t working you need to focus on three main areas: your business, your audience, and your marketing strategy.

Let’s take a look at each.

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Business

All business growth comes from new customers who want what you are selling and who are willing to pay a profitable price for what you are selling. It’s an uncomfortable thing to see – especially if you’re a mentor or coach.

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You know people want, and need, and will be changed by what you offer – but you don’t seem to be engaging with them in a way that they chose to help you.

When businesses fail, it’s because you’re not getting enough customers to recognize that they want what you’re selling and are willing to pay for what you’re selling.

audience

If you’re a business owner who has said that “everyone” can use my product or service, that may also be a reason why your marketing isn’t working.

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One of the fastest ways to achieve instant success is to find the right audience. This means finding target customers or target audiences who are desperate for what you are selling, value what you are offering and are willing and able to make a purchase decision.

Take a fresh look at who your target audience is and see if you need to make changes to your audience, expand your audience, or find an entirely new audience.

marketing strategy

Professional marketers have really confused small business owners with this whole marketing strategy topic, so if you search on “marketing strategy” or “marketing strategies” you’ll see dozens and dozens of articles listing dozens and dozens. what they call “strategy”. ,

But here’s what they won’t tell you. There are only 3 marketing strategies; Content Marketing, Direct Marketing and Advertising. Yes. That’s it. Everything else is a tactic or channel through which you implement your marketing strategy.

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What is your ideal strategy? Take our “Marketing Superpower” Quiz and Find Out!

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Just remember, a good marketing strategy will work organically with your personal strengths. If you take our quiz and find that “content marketing” is the best marketing strategy for you, it means you love educating your audience through content creation.

A content marketing strategy means that you can create content that is video, audio, webinars and of course written content. Oh, and guess what, if you’re great at social media – he’s creating content too!

how to measure marketing performance

First, it’s important to understand how to measure marketing performance. By tracking your results, you can see what’s working and what’s not, and make adjustments accordingly. Here are some tips for measuring the performance of your marketing campaigns:

track website traffic

More than 50% of marketers say that keyword ranking and organic traffic are the top ways to measure the success of their SEO strategies. (HubSpot State of Marketing Report, 2021)

(Source: https://www.hubspot.com/marketing-statistics,

This is a good indicator of how well your marketing is doing overall. If traffic is increasing, it means you are reaching more people and your marketing is effective. If the traffic is decreasing, it means you need to make some changes.

how to track website trafficHere’s an Easy Way to Track Website Traffic with Google Analytics

track lead

How to track your lead generation: Tracking your leads is not as complicated as you think. You can simply run a log of incoming calls or even organize your email in such a way that you can file the email in the lead gen folder.

track conversion rate

This will tell you how well your marketing is converting leads into customers. If the conversion rate is increasing, it means that your marketing is working well. If it’s going down, you need to make some changes.

Your marketing automation or email marketing tool is a great place to start tracking conversion rates. Just remember that your email open rates are no longer a good metric (it’s a Web 3.0 thing you can read more about here). Instead, focus on the percentage of your email recipients who click on links in your emails.

track engagement

This includes things like social media engagement, email open rate and click-through rate. If people are interacting with your content and taking the desired action, then your marketing is working. If not, you’ll have to make some changes.

With that, let’s move on to your marketing funk-busting tips.

1. Focus on Your Strengths

The best marketing strategy for cheap and simple marketing is to build it around your natural strengths. There is nothing that derails your marketing efforts like not choosing a marketing strategy.

A marketing strategy that comes from a conversation you’re excited about has a lot more attraction power than a message that’s structured around something that should “work” because someone else did it.

To identify your strengths, think about the clientele you’ve acquired and see what it is really about that relationship that makes it so successful.

What is it about you that they find so attractive? It could be your energy or the fact that you deliver quickly. Whatever it is – build your natural ability into a competitive force.

this article is for “All” marketing superpower

want to know what Yours Is Marketing Superpower?

2. Turn Your Strengths into a Process of Success

One of the biggest reasons your marketing declines is because you’ve chosen marketing strategies or a marketing campaign that works for someone else but isn’t working for you.

Know what you need to be successful and be tough on defending it. Don’t bump into any customers who don’t fit your formula for success

Stop spending your time and money marketing silver bullets given by marketing experts, and consider without stopping how well these digital marketing strategies work with your personal style.

Instead, set up a marketing budget in advance that allows you to comfortably work on a marketing plan and perform marketing activities that fit your strengths and personal style.

3. Identify Your Ideal Customer

Just because a company has a well-known name and is paying you money, it doesn’t make them an ideal customer. An ideal customer is a profitable customer first. This means that the trading system you create meets their needs and provides enough value that they are happy to pay the price. The third element is, of course, a mutual choice to do business together.

4. Find out what’s important to your ideal customer

It’s not uncommon to have a customer you love who likes you back, and an offer they’re willing to pay for, but if there’s something that’s important to them that hasn’t been covered, then a The dream customer will turn into a nightmare.

5. Know Your Competitive Advantage

Take the time to deeply explore and analyze what sets you apart from other options your customers are considering. Embrace your advantage. Make sure your competitive advantage addresses potential objections your customers may have

6. Build an engaging brand story – and tell it often

The way to really make marketing easy, effortless and affordable is to leverage your brand story. What is it that drives your business? Why did you start your business? What is it that you believe in or value? Do you have a dirty little secret in your industry that you want to reveal? Create a story that focuses on the value you find and reaches your ideal customer.

7. Use a Keyword Rich Catch-Phrase

Dr. Phil is best known for his ‘yes’ to the phrase “How that workin'”. This is something he says often and it goes with his face-to-face style. What is it that you find yourself saying often? Get known for a phrase or two in your business and you’ll have an amazing branding and marketing tool that you can really take advantage of.

8. Fish in the Pond Your Ideal Customer

Once you have identified your ideal customer – stay where they are. It’s that easy. Think about attending trade shows that your customers attend and exhibit there. Don’t just go to industry shows where you have competition – go to shows where your customers are. If you can’t perform there, create an educational or informative topic that your customers will appreciate and present.

9. Reject clients and projects that don’t fit your ideal

When you realize “why my marketing isn’t working” look no further than your existing customers. How many of them are not really your ideal customers? How many of them are eating up your time, not paying for your time, and retaining you better customers than marketing.

If you’re going to focus on your ideal customer, you might think it’s logical to decline someone who doesn’t fit that profile, but most businesses don’t. Create a sales process that reaches the right customers through the wrong ones. Anyone who doesn’t fit your ideal profile has a high chance of becoming a disgruntled, unsatisfied customer who will make your life and your bottom line a living hell.

10. Connect with influencers and help them build their brand

Be a laser focused on the people and organizations that connect with the larger groups of your ideal customers. Take the time to choose the centers of influence with which you can create a win-win scenario and help them build your brand. In return, you will see your influence and brand grow as well. Back to Oprah Dr. Phil, Dr. Oz and other examples of their discovered talents. They served Oprah well and, in turn, pushed their brand beyond anything they could do themselves.

11. Run a Referral Strategy

Referrals are not a surprise or a gift or a happy accident. They can be a function of a referral, word-of-mouth process that you work as diligently as any promotional communication strategy you come up with.

Create a referral guideline to educate your influence centers and help them refer you. Make sure you have at least five referral conversations each day where you get to tell your brand story. And be consistent and consistent with this process. You will see that a steady stream of ideal customers come to you in no time.

marketing is not working

There’s no need to despair if your marketing isn’t working – these eleven tips will help you turn things around! With a little effort, you’ll be on your way to reaching your target market!

Note that the biggest investment for each of these items is thinking time.

But the strength of this checklist comes more in the quality of the thinking and analysis than in the implementation.

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