New Instagram update drew sharp criticism from celebs

Instagram users who recently opened the app might have thought they were in the wrong place – because, the platform’s new interface is very similar to TikTok.

Instagram’s new full-screen feed version, which is still in its testing phase and available to only a small percentage of users, has received criticism from the start, but now, celebrities are joining in, including the Kardashian- Prolific Instagram users like the Jenner clan are included. , and the shares are starting to fall.

This prompted Instagram chief Adam Mosseri to defend the update in a video posted on Twitter.

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Naturally, the update elicited some immediate (and harsh) backlash on Twitter with users accuse Instagram’s “Forced Reels Down Our Throats” and complaining “100 times more ads,” but things really started to escalate when Instagram user Illuminati deployment of An image that says “Rebuild Instagram.”

The post garnered over 2 million likes as of Wednesday morning and was reposted on Monday by several celebrities including Kylie Jenner and Kim Kardashian, who captioned it “PLEASEEEEEEE” and “PRETTY PLEASE” respectively.

If Instagram wasn’t listening before, it might now: Jenner, 24, and Kardashian, 41, are the third and seventh most followed users on the platform, per the follower-tracker website social blade, And their impact has previously been bad news for social apps. In 2018, Jenner tweeted that she no longer uses Snapchat, and shares of Snap Inc. fell 6.1% — wiping away $1.3 billion in market value in one day. wall street journal,

Shares of Meta fell 1.5% on Monday following the sisters’ post, and fell 4.5% on Tuesday.

But Mosseri says the update is necessary and that Instagram will become more video-centric over time as the platform attempts to “evolve” with a rapidly changing world.

Mosseri also admitted that the changes aren’t at their best yet, “I also want to be clear: it’s not good yet. Ship on.”

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Only time will tell if the widely unpopular update sticks — or if Instagram is under pressure from Jenner, the Kardashians, and their combined 686 million followers.