Patreon CEO Jack Conte is fed up with Instagram and Facebook – Meczyki.Net

Prior to being the founder and CEO of Patreon, Jack Conte was a musician, mostly posting videos of his songs on YouTube (which he did). still does,

Now, running a company that helps producers earn predictable monthly income from fan subscriptions, Conte is furious on the meta. As both Facebook and Instagram make changes to emphasize algorithmic curation, even Kardashian has rallied for the platform to “stop trying to be TikTok.”

“I realize I’m a little biased here as Patreon CEO. I get that, but it’s a big deal for creators,” Conte said of the change to the AI-heavy feed in the Instagram reel Last week, “We spent years investing in these platforms, building followers, building communities, and these changes remind us once again that it’s not our followers, it’s the users of Facebook.”

TikTok’s relentless imitation of the meta has been causing anger among creators for some time, especially after Instagram chief Adam Mosseri announced that the platform is No longer the only photo-sharing app,

“Instagram is making it seem like the thing from photography to video is something different from algorithmic curation, but that’s not entirely true,” Conte said.

They have one point – the promotion of video over photos is, of course, an algorithmic decision. Although Zuckerberg said that our time watching the reels has increased 30% quarter-on-quarter, it may just be because we are being served more and more video content on our feed.

,I actually think the problems are quite connected, because when you focus on the platform underpinning the relationship between the producer and the customer, what you’re essentially doing is giving the platform the power to decide and Responsibility is giving to whom to send what, when,” Conte explained. “And that’s the part that pisses me off as a producer. Because I’ve spent years, decades building communities on these platforms.”

Following such widespread backlash, Instagram chief Adam Mosseri said the social network would roll back some of its changes, including testing TikTok-like full-screen feeds and increasing algorithmically recommended posts.

“I doubt the roll-back is long-term,” Conte told Meczyki.Net. “I think they’re trying to figure out what to do [over] Like, the next few weeks, the next few months.”

Decision-making without wishing among meta executives feels closer to theater than actually seeking constructive feedback from users. Eventually, as Mosseri made these statements, CEO Mark Zuckerberg announced on a tough meta earnings call that algorithmically recommended content would double on Facebook and Instagram by the end of next year.

“I believe Instagram is as committed to algorithmic discovery, as is Meta,” Conte said. “I believe they are essentially committed to moving from a follower priority model to an algorithmically curated model, as I believe that is one of their main weaknesses against TikTok. see as one.”

Seemingly every social platform has tried to emulate TikTok in some respect, which is understandable – clearly, the app is doing something right in grabbing the attention of viewers, as it would any other platform. has reached 1 billion monthly active users faster than TikTok has kickstarted the careers of countless creators by algorithmically promoting lesser-known personalities on their For You page, but once you develop an audience, it’s hard to make money from TikTok alone. One TikToker with 36,000 followers told Meczyki.Net that they only make “between $1 and $6” per month from the TikTok Creators Fund, so they rely on brand deals, partnerships and payments from other social platforms for income.

So when Meta mimics TikTok, they are imitating a platform that is still trying to figure out how to properly compensate creators. This problem is exacerbated because algorithm-first feeds like TikTok — and now, on Instagram and Facebook — have no guarantee that your followers will actually see what you post, which makes it harder to engage with them. . YouTube faced similar backlash when it Stopped notifying customers automatically New channel uploaded.

Conte urges creators to diversify their income streams to navigate the constant changes in algorithms and creator funding.

“Don’t put all your eggs in one company basket,” Conte said on his Instagram. Video, Of course, Patreon is a basket in itself, and one wrong move could seriously implicate creators who rely on the platform for monthly payments. Some creators have worried that Patreon’s open curiosity about Web3 could alienate customers who (apparently) view blockchain technology as a vessel for elaborate scams. (For the record, Conte told Meczyki.Net that crypto features aren’t “on the roadmap” yet). But that’s why Conte’s advice to the creators makes sense.

“I’m not going to stand up to the creators and say that you should bet everything on Patreon in your career,” Conte said. “Of course, you shouldn’t. You should act like a smart business person and spin up a Patreon, and sell some merchants, and get some advertising revenue and build an email list.

As Instagram pilots its own in-app subscription product, it may seem like an opportune time for the CEO of Patreon to criticize a competitor.

“Strategically we’re definitely crazy about it and looking at it, but not losing sleep about it,” Conte said of the Instagram Creator subscription.

According to SimilarWeb data, Patreon gets very little traffic From Facebook and Instagram — The majority of the website’s social media traffic comes from YouTube. In Patreon’s own Survey Of its creators, the platform found that 38% of respondents worked primarily in video, followed by 17% in writing and 14% in audio. Conte also thinks Patreon’s subscription business has a leg up on Instagram because it claims itself to be creator-first.

“Instagram has a fundamental choice to make,” Conte said. “Are we building a place where people can build deep, intimate, lasting relationships with each other? Or are we building this top-of-the-funnel, mass media, algorithmic curation platform?”

For now, it looks like Meta has chosen the latter. This dichotomy also invites forums to choose what’s best for creators and what’s best for their bottom line. It doesn’t have to be a mutually exclusive option, but Meta’s ad-first business model makes it so.

“I believe that platforms and companies that respect the transition and shift towards creative people will ultimately win,” Conte said. “To me, It feels like a long time meta fighting creators, instead of respecting that creators now run the show. And I don’t think it’s a winning strategy.”