plan for the impossible – Meczyki.Net

Impossible Foods founder Pat Brown discusses lofty goals in the face of climate disaster

few weeks Before stepping down from his long-standing position as CEO, Impossible Foods’ founder and current CVO (who is also chief visionary officer), Pat Brown co-authored a study with Michael B. Eisen, a UC Berkeley professor of genetics and development. Published research paper.

document Poised a decidedly cumbersome headline: “The increasingly global phase of animal agriculture has the potential to stabilize greenhouse gas levels for 30 years and offset 68 percent of CO2.2 emissions in this century. ,

“Most people, when it comes to scientific papers, just read the title,” Brown noted during a panel at the TC Sessions: Climate this week. As far as research papers go, it does everything it says on the box.

The topic of animal agriculture – and its impact on biodiversity and climate – is a long-standing pet project for Brown. It’s one that predates Impossible’s 2011 founding. In fact, in many ways, it is this drive that inspired the creation of the company. More than a simple alternative meat company, Brown sees the impossible as an important step toward reducing human dependence on animal agriculture.

“Historic reductions in terrestrial biomass were altered to support grazing animals as native ecosystems and the cultivation of feed and forage crops account for a third of all anthropogenic CO.2 emissions to date,” the paper notes. “Livestock, especially large ruminants, and their supply chains also contribute significantly to anthropogenic emissions of the potent greenhouse gases (GHGs) methane and nitrous oxide.”

Brown ultimately sees biodiversity as a more pressing concern than climate change (though, apparently, one cannot be completely isolated from the other in such interactions). Habit destruction is the primary contributor to the extinction and reduction of animals across the spectrum, and farming, in turn, is its biggest driver.

In an event full of gulls with startups looking to outsmart climate change, it’s clear that no one solution is going to fix this mess – but anything that will help reduce human dependence on animal agriculture. can help and whatever is needed will undoubtedly be a step in the right direction.

Brown believes that the approach of the impossible is a “subversive” approach to solving the problem. That’s an odd word choice for an 11-year-old company whose recent raise $500 million Its value is estimated at $7 billion.