Revisit Your Marketing Stack, Pitch Deck Teardown After Acquisition – Meczyki.Net

Last month, US Treasury Secretary Janet Yellen said the economy is “in a period of transition”, on the grounds that “we have a very strong labor market. When you’re creating about 400,000 jobs a month, that’s a recession.” Not there.”

Today, we learned that the U.S. added 528,000 new jobs last month and the unemployment rate fell to 3.5%, but for many in tech, that’s a difference without a hitch: According to layoffs, 467 startups have let go. 64,518 employees so far in 2022.

Marketing can’t cure everything that sickens a company, but it is the easiest channel to make iterative changes that deliver immediate results.

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In his latest Meczyki.Net+ column, Jonathan Martinez says it is time to “re-forecast, re-prioritize and refine” strategies to move to key growth metrics such as ARPU and LTV.

Using several examples, he shares some of the ways companies can forecast revenue using short time intervals along with practice to help them fine-tune their marketing stack.

“If new channels and major experiments were in the picture, it’s probably best to shelve them for the market to recover,” he advises.

Thanks so much for reading,

Walter Thompson
Editorial Manager, Meczyki.Net+
@your hero

From NDA to LOI: What Really Happens When Your Startup Is Being Acquired?

image credit: Anna Minkina (Opens in a new window) / Getty Images

On Tuesday, Dell Technologies Capital’s VP and Managing Director, Yair Snir, shared an article explaining why founders should plan to make an acquisition, especially since their chances of going public have been so long.

In a follow-up action, he takes readers inside the post-acquisition integration period/process:

  • shopping sprint
  • a LOI. road to
  • Bring in the bankers?
  • diving due diligence
  • Defining “the first day”
  • You have been acquired!

“While an IPO may get more headlines, a well-planned, well-planned acquisition can mean even bigger opportunities for you, your team, and the technologies you build,” says Snir.

How to get in touch with creating your first employee benefits package

Woman Dropping Gifts In Outstretched Hand;  Employee Benefits Startup

image credit: it is us (Opens in a new window) / Getty Images

When I worked at a startup located near a wall-climbing gym, a manager proudly announced that he had negotiated a discount for our entire staff as a company benefit.

But once it was explained that this benefit was only valuable to employees who were already members of the gym, it seemed somewhat deprecated. To restore parity, ride-hailing credits were offered to employees who declined gym memberships.

“Founders need to ask themselves what really matters to their business, and which best aligns with their cultural values,” says Anitra St Hilaire, People’s Vice President at ThreeFlow.

Dear Sophie: How long will I have to stay at my current job after I get my green card?

The Lone Figure At The Entrance To The Maze Hedge With An American Flag In The Center

image credit: Bryce Durbin / Meczyki.Net

dear sophie,

I am currently a software engineer at H-1B. My employer has sponsored me for an EB-2 green card, and my application has been approved, but I am still awaiting a decision on my application to register for permanent residency.

I want to leave my employer and do something completely different. Can I transfer my green card to another employer in another region and position, or should I keep it in its current state until I receive my green card?

If I must continue, how long should I stay with my current employer after I get my green card?

– craving change

Will a weaker euro lead to more US investment in European startups?

Russia’s invasion of Ukraine, pandemic supply chain issues, and impending recession are dragging down the value of the euro, but there could be a silver lining for European startups.

Alex Wilhelm and Anna Heim at the exchange suggest that in addition to helping them make more money from selling the US, a stronger dollar could encourage US investors to invest in the pond.

“If that’s not enough to actually change behavior, a stronger dollar could be getting US dealers on the fence to move toward conviction.”

6 first-time fund managers detail how they are preparing to thrive during a recession

A Fully-Fruited Orange Tree Is Being Cut Down In The Desert Landscape Of Southern California;  Are Investing For The First Time In The Grip Of Recession

image credit: Stephen Swintake (Opens in a new window) / Getty Images

According to Pitchbook, 270 new venture funds raised a total of $16.8 billion in 2021. Twelve months later, the managers of those funds are trying to understand a changed scenario where the old rules no longer apply.

To learn more about their strategy and how the strategy has evolved, Rebecca Szutak first interviewed these fund managers:

  • Giuseppe Stutto, Co-Founder and Managing Partner, 186 Ventures
  • Ariana Thacker, Solo GP and Founder, Vivek VC
  • Leslie Feinzag, Founder and CEO, Graham & Walker
  • Tom Ferguson, GP and Managing Partner, Burnt Island Ventures
  • Rex Salisbury, GP and Founding Partner, Cambrian
  • Marco Demirels and Alain Jean-Baptiste, Co-Founders and GP, Ansa Capital

Pitch Deck Teardown: GlamBook’s $2.5 Million Seed Deck

This summer, Glambook, a booking platform that aims to be “the Uber for the beauty industry,” raised $2.5 million at a valuation of $12 million.

To help Meczyki.Net+ readers understand why GlamBook’s pitch helped seal the deal, Hage Jan Kamps tore down his 19-slide deck, depicting a company that’s increasingly “your thoughts.” is gaining traction in the bigger market.