Salt & Straw’s Latest Ice Cream Topping Is Actually a Perfume

How does ice cream smell?

It’s a tricky question, because ice cream doesn’t really smell like anything. Even if your favorite flavoring contains aromatic ingredients, when kept at such a low temperature, the chemicals that trigger the human olfactory sensor freeze into ice. It’s not until the creamy dessert melts in your mouth and travels down your throat that the aroma leaves – adding to the sweetness, sourness, saltiness, bitterness, or flavor your taste buds already know. .

[Photo: Salt & Straw]

Salt & Straw’s cofounder and head ice cream maker Tyler Malek has set his sights on revolutionizing the ice cream eating experience by introducing fragrances. On July 17th, National Ice Cream Day, Salt & Straw begins Collaboration with Perfumery Fantasy Writers-A collection of three culinary fragrances that will launch as ice cream toppings Salt and Straw Shops nationwide. These include “A Cloud of Cocoa” with notes of Ecuadorian chocolate, malted milkshake and Japanese whiskey; “A Swoon of Citrus,” featuring aromas of Key Lime Pie, Lychee, and Italian Lemon Grove; and “A Plum of Blooms,” a floral blend of jasmine, honeysuckle, and wildflowers.

As far as whether these perfumes will be used as ice cream toppings, think about how the drinkers move around, smell and taste their wine. Or, if you’ve ever attended a coffee tasting, how essential your nose breathing is to the experience. Now imagine how the aroma can enhance the visceral sensations of eating ice cream.

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[Photo: Salt & Straw]

“This style of personalizing your ice cream is something that’s completely open territory,” Malek says. “We have stuck to sprinkles and whipped cream for the past 100 years. It’s a new frontier—trying to figure out how to personalize your ice cream takes a whole lot to your senses. ,

To better understand this culinary innovation, I tasted several fragrance toppings on Salt & Straw ice cream—for science, of course! Malek sent in a list of recommendations, and also suggested experimenting with mixes that seemed counterintuitive, just for fun.

“The way you smell your food is very important to the way you eat your food,” says Malek. “Sixty or 70 percent of your eating experience is driven by your olfactory senses. If smelling 60% of your taste buds and ice cream doesn’t smell like anything, are you missing out? If you only get a taste of something like Only 40% is available, so how is the ice cream so good?”

As an ice cream lover, I’m a fan of its intensely-localized, cold, sweet, verbal sensation—and sprinkling an edible perfume on top enhanced the experience a hundredfold. Suddenly, eating a bowl of ice cream felt immersive, multi-sensorial, and enveloping, just adding a scent. So far, my favorite flavor combinations are “A Cloud of Cocoa” with Caramel Ribbon Ice Cream with Sea Salt and “A Swoon of Citrus” with Arbequina Olive Oil Ice Cream. It’s like having a taste in 3D all of a sudden.

Salt & Straw x Imaginary Authors Pak perfumes will launch as a topping at Salt & Straw Scoop Shops on July 17th and will be available to all. Online Order Also for home kitchen use, or recreational wear.

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