Scratchpad grabs $33M Series B to continue building sales verticals – Meczyki.Net

scratchpad, a startup building a tool to make it easier for salespeople to enter data into Salesforce, has expanded that mission to give the entire revenue team access to the information it collects. Clearly, investors were pleased with that expanded outlook, and the company today announced a $33 million Series B.

Previous investor Kraft Ventures led the round with participation from Accel. The round follows the company’s $13 million A round a year ago and a $3 million seed in fall 2020, bringing the total amount to approximately $50 million.

The company’s co-founder and CEO Pouyan Salehi says the funding is directly related to product expansion, resulting in increased usage and sales. “What was interesting was that it really evolved from just this single player tool, or a single player mode, where an individual vendor suddenly sees a lot of profit, the profit being realized and the entire team revenue. I’m showing up,” he told me.

This has resulted in better penetration and bigger deals within client companies. “This idea of ​​a revenue team workspace that was really a nugget of an idea a year ago, looks like it’s really starting to take hold in these revenue teams,” he said. The end result is that this product expansion has become the core of the company’s growth strategy.

The startup continues to employ a bottom-up sales approach, where they use a free product to attract salespeople, who then act as brand ambassadors spreading the product inside the organization. This approach appears to be working with Salehi and reporting thousands of users inside thousands of companies using the product.

According to the company’s description, “These organizations are able to manage their sales pipeline, take and share notes, get their jobs done, forecast with their managers, simplify handoff between teams and more effectively with their revenue teams.” Scratchpad has been adopted for collaboration.” the product.

As the number of users has grown, the company has grown from about 10 employees today to close to 50 and plans to add more this year as growth allows. A big way for companies to seek out diverse candidates is by looking at competencies and motivations, not experience that is directly related to tech startups.

“What it has done is open itself up to hiring people who traditionally might not have looked like they fit on paper. And that has worked incredibly well for us because we hire people like that. Those who have no experience in software, no experience in technology, no experience in sales, but still come from backgrounds or experiences such as retail, hospitality or medicine, that are on paper It’s a big leap forward, but we have been able to make someone successful here,” he said.

Companies using the product today include Allstate, Twilio, PitchBook and TalkDesk.