Sherwin-Williams AI Paint Tool lets you choose colors by voice

If you want to paint your living room the color of a New York City summer sunset, chances are you can’t just walk into a paint store and find that exact match. But a new AI-powered, voice-controlled tool from Sherwin-Williams aims to change that.

The paint brand recently launched Speaking in Colour, a tool that allows you to specify specific places, objects or colors so that you can reach that perfect color. You start with a detailed description, such as, “New York City summer sunset,” and then fine-tune from there when it’s on to more in-depth preferences like “darker red,” “make it moodier” with photos and other options. reacts with. Or “add a piece of the sun,” until it’s done.

Sherwin Williams Speaking in Color From Wonderman Thompson Feather vimeo,

Developed with agency Wonderman Thompson, this is a React web app that uses natural language to find your favorite color, using both third party and proprietary code. The tool’s custom algorithms allow you to alter colors in a way that translates into mathematical adjustments with statements like “dimm it down,” “add warmth,” or “like the 1980s.”

Initially, the equipment is exclusive to the architects and company’s high-performance coil coating paint business, which aims to create one of the largest color libraries in the world.

Christian Zimperich, marketing manager for Sherwin-Williams Coil Coatings, says Speaking in Color is a major development of the brand’s previous work helping architects to play with and develop new colors like in 2019. color mixology And color thinkingwhich used hands and brain waves respectively.

“Investing in new tools and technology to do something that has never been done before requires time, trust, and the ability to be agile,” says Zimprich, who originally conceived the idea three years ago by Wonderman Thompson. But the technology wasn’t quite there yet. “It is not always easy to see the end result – you have to live in it for a long time and have faith. The biggest challenge for us was to have everyone on board during the prototyping and testing phases to get to the final product.

Brett Knutson, creative director of the Wonderman Thompson Group, says that even though Sherwin-Williams is often thought of as a paint company, it is a leader in coil coatings – a high-performance paint that is primarily applied to steel or aluminum. Applied in manufacturing process for many industries. , including high-end architectural and construction uses – which go far beyond the typical association with interior house paint.

“While product innovation is important, being a leader means that innovation goes beyond the product to help customers understand their vision throughout the journey,” Knutson says. “Speaking in Color lives up to this mission, and can be a guiding tool for both customer initiatives and business planning. It’s the perfect combination of Sherwin-Williams Coil Coatings’ investments in color, technology, and data.”

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