Spotify Bet Everyone Who Will Forget About the Rogue Controversy—And

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Remember when the dustup with several high-profile artists saw it turn into a real crisis for Spotify? Well, the streaming giant is set to send out a loud message at next week’s Cannes Lions International Festival of Creativity: “It’s all over.” Notably, part of the brand’s festival presence at major advertising industry confabs includes a series of Live performance on “Spotify Beach”Including Kendrick Lamar, Post Malone, The Black Keys and Dua Lipa.

It’s a remarkable show of strength, given that less than six months ago its mega-podcaster Joe Rogan’s show had a lengthy controversy for spreading misinformation related to the COVID-19 vaccine, leading Neil Young to take the stage. But had to come When Joni Mitchell and David Crosby followed suit, it looked like things might be snowballing. But, by and large, Spotify held fast—Rogan went nowhere—and its all-star presence at Cannes feels like an announcement.

“Cannes Lions is not about the past; It’s about the future,” a spokesperson for Spotify said in a statement when I asked about the streamer’s agenda at the ad festival. “Spotify is dedicated to using our platform to connect people around the world with their favorite artists and creators, and we see each Cannes Lions as an opportunity to do so in real life.”

While this answer ignores any direct comment on the Rogan-Young controversy, it effectively sends it to The Past. The future, meanwhile, is pretty clear: This is the world of Spotify, and at the end of the day, an overwhelming percentage of popular artists are going to stream in it.

To be sure, the company made some worried noises in the wake of the original controversy and recently announced A Security Advisory Council to “help Spotify develop its policies and products in a safe way ensures that we respect manufacturer expressions.” But ultimately, the episode now looks like a remarkable case study of a brand shunning criticism — and, on some fundamental level, prevailing.

it all started with a open letter 250. more than medical specialist Citing Spotify urged to discourage spread of COVID-19 misinformation who has experienced especially. This prompted Young to kick out Statement A few weeks later, in late January, announcing that his record label was pulling all of his music off the stage at his request, which he said was “recently due to his public misinformation and lies about COVID-19.” The medium has become a very harmful force.” He asked other artists to do the same. ,young in the beginning posted and deleted A statement that directly called on Rogan to give questionable vaccine theories a platform: “[Spotify] Can be thickened or young. Not both.”)

Initially flat-footed, Spotify and Rogan caught issued Initial reactions which admitted very little (free speech is important, etc.) – and that completely failed to quell the uproar. ,Spotify’s patching problem isn’t going away,” TeaHe new York Times informed of, And in fact, Mitchell and Crosby joined Young, followed by India. Ari (who drew renewed attention to the first Rogan episode in which he tossed around the N-word), Nils Lofgren and Graham Nash. Apple announced that it is now streaming “House of Neil Young.” sightK Joy Behar relied on Taylor Swift to get involved. Also, “The Rock” weighed inLeaving behind his former support of Rogan.

and taken together, it was all a great excuse to come again Spotify has an often strained relationship with artists, in general. Young resurfaced to announce that the problem was not just rogueing but also Spotify Cofounder and CEO Daniel EkAnd Spotify urged employees to step down, There was also a fresh investigation into how rich Spotify’s deal with Rogan was-Allegedly A $200 Million Blockbuster That Suddenly looked like a potential albatross-And how little The company seems to have thought about the difference between a publisher and the neutral platform it claimed to be.

Spotify and Rogan removed several old episodes of their podcasts. And then there’s the company’s Security Council, created to reexamine its content moderation policies and practices. But beyond that, one stuck to his guns: “I don’t believe silencing Joe is the answer,” he said in an internal memo. quoted by new York Times, adding that “voice cancellation is a slippery slope.” It seemed the company was doing a two-part count: first, that most artists couldn’t afford to walk away from Spotify’s vast audience; And, second, that the long-term payoff for his bet on Rogan as an anchor of its podcasting effort will outweigh one user’s response.

After all, the real question wasn’t what the actors would do—it was consumers will do. A complete exfoliation never took shape, but in general there is evidence of the effectiveness of exfoliation. best mixed, And when a #DeleteSpotify social media campaign was underway and traffic to Spotify’s cancellation page allegedly spiked, it didn’t seem to last. In fact, the controversy seemed to peak in mid-February and has slowly and quietly faded since then. Spotify’s real gamble is that the culture will gravitate to new squabbles and forget about this payoff.

Recently, Spotify Claimed that its podcast revenue will reach $215 million in 2021 and is expected to turn a profit in the next year or two, and is indicated at a push in audiobooks. Basically, the problem with Spotify did Go away, and Spotify is back to business as usual—keeping artists on the service and working harder at podcasting. “Our evening concerts generate a lot of buzz with Croisette, and this year is no exception,” said a Spotify spokesperson, noting specifically that the Cannes Lion appearance will not be limited to MW musical acts. . “We’ve also built our daytime programming slate so attendees will be able to hear live from some of the biggest voices in podcasting as well.”

“The Croisette” for the uninitiated is the local name for the Cannes waterfront, where a variety of “Official Festival Fringe ProgramTake place. Like any beach, it’s the perfect setting for what Spotify clearly has in mind this year: an impressive flex.

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