Spotify In-App Concert Discovery With New Live Events Feed Meczyki.Net

Spotify is rolling out a new feature that will allow users to better find events and concerts nearby. streaming service today announced It’s replacing its in-app concert hub with a new live events feed that will allow you to find events from favorite artists in your area in a way that’s personalized to your interests.

Spotify says the update is only the first step towards a new strategy built around live events. The company notes that it aims to further integrate Event Discovery into the app in the future, which could see the introduction of new search tools, playlist formats, and other integrations into the app that make Event Discovery a big part of the overall Spotify listening experience. will make a part. ,

The company has been investing in the Concert Discovery feature for several years now, as it first introduced a . was introduced to Concert Discovery feature back in 2015, Although Spotify doesn’t sell event tickets directly, it is able to leverage its listening data and knowledge of a user’s location to suggest concerts to fans who might be interested in attending.

The new live event feed continues to be powered by Spotify’s existing ticketing partnership, which previously fed listings to the Concert Hub. The company works with Ticketmaster, AXS, DICE, Eventbrite, View Tickets, and others to help source event listings and direct users to purchase their tickets.

image credit: Spotify

But the system was not working as well as it should have, it seems. In an interview published to Corporate blog, Spotify’s product manager for live events Discovery Sam Sheridan admitted that music fans will engage with artists on its platform, but not when they want to buy tickets or follow artists on social media to receive event updates. Spotify will quit the app. This indicates that Spotify’s product was not enough to keep users interested in the live event from using its own app to purchase their tickets.

Although Spotify doesn’t disclose the details of its partnership agreements, it affected its bottom line because Spotify earns affiliate commissions on ticket sales initiated in the app.

The updated Live Events feed looks a bit different from the Concert Hub, the company also notes. It now includes artist imagery instead of just a calendar icon showing date and show information as before. When you tap into a particular show, you can also view the concert lineup, along with other event details, a link to purchase tickets, and other recommendations. Spotify says it has also introduced a new messaging tool that will alert fans to personalized recommendations about live events based on their listening habits. Fans can take control of this experience by setting their notification preferences.

In addition, when users are listening to an artist in the Spotify app that has a show coming up, this information will now be displayed in the app while listening. This will also help show live events to people who don’t visit the live events feed themselves.

The company had to change its live event strategy during the pandemic, when it focused on virtual events instead. But Spotify now believes the time is right to refocus on live concerts and events, as listeners are now excited to see their favorite artists perform live again.

René Volcker, Senior Director of Live Events, said in the announcement, “Ultimately, our goal is to make sure fans know all about upcoming events from creators they love and creators they might love. ” “We believe that if we get this right, we can bring more fans to more shows and help artists and venues fill rooms better. We are looking forward to restarting the live music industry. Want to help, and more importantly, help it grow in the years to come.