Spotify announced Today it’s launching a new “Supergrouper” in-app feature that lets you create a supergroup consisting of up to five artists. After you create and name your group, Spotify will create a playlist of songs from the artists you selected. You’ll also get a custom card that will let you share your supergroup on social media.
Although Spotify says the feature will let you visualize your favorite artists collaborating with each other, it’s worth noting that the new in-app experience won’t actually mash up content from different artists. Instead, the feature is a fun way to get personalized playlists of your favorite artists, as well as share your idea of your supergroup with your friends and others on social media.
To use the feature, you must first make sure that your Spotify app is up-to-date. Then, you need to travel on your phone. Once you’re logged in with your account, you can start selecting the artists you want in your band. If you’re stuck, Spotify can select random artists for you based on your listening habits. The feature will then create a personalized playlist for you featuring music from artists you’ve added to your supergroup. You’ll also get a custom card that you can share with others.
In example of SpotifyThe company put Miley Cyrus, Reina Swayma, Lady Gaga and Charli XCX into a supergroup called the “Bad Karma Queens”.
“See your playlists and favorite songs on Spotify; You’ll probably notice that the artists you listen to don’t fit a genre or era,” Spotify said in a blog post. “Maybe they come from different parts of the world, maybe some have passed away, or maybe they just haven’t had a reason to come together yet. Supergroupers give you the cast of your dreams.” Powers to bring bands closer together and share their creative combinations with friends and fellow fans.”
The Supergroup feature is now available in the United States, United Kingdom, Australia, New Zealand, and the Philippines. It is unknown when the feature will be rolled out in more countries.
The new feature is on par with Spotify’s focus on personalization features to give it an advantage over streaming rivals. Playlists optimized for the individual listener, such as Spotify’s flagship Discover Weekly playlist, have helped the company attract and retain users. The new Supergroup feature is a new way for Spotify for users to create personalized playlists, while also getting them to share their thoughts of a dream band on social media using their custom cards.