The 9 Best Platforms for Independent Music Promotion

With Spotify’s 356 million monthly active users this year, there’s no doubt that the future of music lies online. Local bands can upload their music online to multiple platforms, including Spotify, and get their music to millions of people in an instant. In some cases, the need for a third party such as a record label is bypassed altogether.

So how do you take advantage of these platforms and which ones are worth your time? We take a look to help you hit the right note!


1. Start Your Music Promotion With a Website

It’s important to have a platform where you control your music, content and brand image—your website. If a promoter or fan is looking for you online, the first thing they should find is your band’s website. This is your chance to attract them with a great first impression and win them over with an amazing user experience. Don’t be afraid to blow your own trumpet!

Even if you promote your music online elsewhere, you should always have a website listing your tour dates, news, contact details and some sneak peeks!


If you don’t have a website yet, don’t worry! You Can Easily Build A Website With Meczyki Below and connect to your band’s social media pages. What are the benefits?

  • easy music integration: Add songs from iTunes or Spotify directly on your homepage
  • Video: Easily upload videos of your performances to your site
  • podcast: Link Apple or Spotify podcasts to your music block to share interviews or teasers
  • contact form with map: This lets visitors know where they can find you and how they can contact you
  • social media: link your social network Profile
  • made for music: Use layouts specially designed for music websites


2. Get searched on Spotify

There are many benefits to uploading your music to Spotify, one of which is huge reach. Spotify is used by audiences around the world with its mobile and desktop downloads. Unknown artists have a chance to shine through the “Discover” tool and the “Release Radar” that combines similar music. Almost every artist is in the Spotify music library, associating your name with those of the biggest stars.

Have you created your own music website? Add your playlist so visitors can listen to your songs. this is easy embed your playlist From Spotify, SoundCloud or BandCamp.


Many music channels are saturated with artists but Reddit still has a lot of potential for grassroots marketing to promote your music. This is the perfect opportunity to get up and personal with your potential fans and build your brand. Reddit is interactive and there is no distance between you and your customer base. You can introduce yourself, share your website so that people can listen to your tracks and interact with your potential user base. Reddit users don’t hold back so be prepared to get something creative (and unstructured) feedback About your tunes.

4. Try Music Related Hashtags Twitter And instagram

Hashtags are huge on Twitter and Instagram but you have to make sure you use the right ones to see really effective results. To get started you should always add hashtags like #music, your music style like #AcidJazz and your own band/artist hashtags.

you can see on twitter @TwitterMusic And use trending hashtags like #newmusic, #nowplaying, and #musicvideo. Whereas on Instagram you can search for music emoji as well as hashtags, so try a mix of both. The trending hashtags are #instamusic, #instanewmusic, #instanowplaying, #instalive, #instaartist. #insta like #instaacidjazz before you style. can also try using


If you play live, always clearly display your artist/band hashtag at gigs so people can tag you with credits when posting videos on your social media pages.


5. Upload Your Videos youtube

did you know? Artists Justin Bieber and Carly Rae Jepsen were discovered on YouTube! The platform provides the perfect opportunity to organize playlists, showcase your music videos, and backstage antics. “Browse Channels” gives you the ability to be found in the “Creators on Rise” or “Popular on YouTube” section. has some really great features for aspiring artists. The “scrolling” feature checks what users are listening to the most, then streams songs based on the findings. Fans can subscribe to your music and will receive instant notification if you have uploaded a song or given an update. Users often find new music by following people with similar interests so that they can be notified about their new favorite song.

7. Discuss TIC Toc

TikTok is a global video community that is breaking records amongst young audiences across the globe. Although the platform has grown a lot now, TikTok originally started as a music network. You will see everything from lip-syncing to hit songs, dance routines to celebs doing TikTok videos with their kids. Not to mention reenactments of movie scenes and random short, funny videos. In any case, the potential is huge.

8. SHARE YOUR MUSIC soundcloud

The idea behind SoundCloud is to share your music or mingle with a community. Unlike Spotify, SoundCloud is not a music app with full albums on demand, but a sharing platform. On SoundCloud, you can upload your music, let listeners comment on your tracks, and (if you activate the function) download them. It is the ideal platform for budding artists to reach a large online audience.

SoundCloud, TikTok and Bandcamp are included in Meczyki’s smart apps, so you can showcase content from many other platforms on your Meczyki website. Explore Smart Apps

9. Find Your First Fans band camp

Bandcamp is a great place for new beginning bands and singers. With its audience of music lovers looking for new music, the platform can help you find your first fans. Visitors can stream music you upload and purchase albums, digital downloads, or even branded merchandise from you.

If you use Bandcamp to find fans, be sure to embed the playlist on your music website as well. The more times your music is streamed, the more signals to Bandcamp that your music should be featured prominently on stage.

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