I don’t need rainbow homosexuals, “says Lava LaRue, shaking the multi-colored sequin top on the stylist’s rail. “We can always have a gay power suit moment,” he continues, as he pulls out of his bag a large blazer found in the portobello market. “It could be a vibe.”
The 24-year-old is joking with the glam team in his ES Magazine Pride shoot. As an outspoken, non-binary artist, he knows how the industry can smooth out strange musicians in one-dimensional traps. But they also know that this is not the end of their war. Nor should it prevent them from adopting their identities in ways that are specific to their community. “It’s just about bringing that mentality out of a month,” he continues. ‘Like, why is it the only occasion when there are 50% weird artists in a playlist when it’s a pride?’
First appearing on the scene in 2018 with his woozy EP Letra, the West Londoner is rapidly establishing himself as an underground force. A child of half Latvian, half Jamaican, non-binary, weird and immigrant parents, LaRo’s experiences meant he could make music from a place where not many mainstream artists do. On the ‘Bern’ track, you’ll hear them talk about military oppression and racism, while the recent single ‘West End Boxers’ tells stories about the deep connection between dating as a teenage lesbian. Opens
Lava La Rue, an anagram of her own name, has been nominated for the AIM Independent Music Award in 2021 by Ava Laurel, while Grammy-nominated artist (and personal musical hero) Tyler the Creator has been nominated. They have been invited to play in their program. Camp Flog Gnu Carnival in LA It’s all about promoting the collective Nine8 of DIY art, which boasts newcomers like Biig Piig, Nayana Iz and Mac Wetha.
He is now preparing to release his next EP, Hi-Fidelity, on July 29. The name refers to the adjective ‘lo fi’ which the publications used in the early days to describe their music. ‘I’ve never seen my music like this, I just watched it because I don’t have the resources – but now I want to make some hi-fi. I want it to look big. ‘ It’s also a play on the concept of infidelity because, as they say, ‘there are so many sexy choir songs out there.’
“As I grew up, I realized that many of the love songs I heard were about a straightforward story and I just had to apply it to myself,” he continues. “It’s a song where you don’t have to pretend to be” it’s gay – it’s just that. ” What’s more, LaRo has pointed out that the more bizarre songs will usually be just european or hyperpop sounds. ‘Straight people have all kinds of options, so why do we need to listen to only one gender? If you are gay and you like psychedelic music then you should have psychedelic gay song. It exists now. ‘
Multi-hyphenate Glastonbury will play this weekend, not once but twice in two separate stages. This isn’t the first time they’ve played, but after two years of closed epidemic festivals and live music, it’s been a while since the artist stepped on Worth Worth Farm. “Last time I was literally in the Silver Hayes area thinking it was the whole festival, I didn’t realize it was just one of the 50 episodes.” This time they are ready to take up space on 900 acres.
“A lot of people in the queer community have their chosen families and their safe havens,” he says, referring to the reopening of bizarre live music venues and representations at major festivals. “It is important for these communities to thrive because many of them have either been evicted from their families or have not been accepted into society.”
It will also be the best warm-up for their headline gig on September 29 at the Holy Institution in London. However, LaRue warns fans to expect something completely different from their habit. The rapper-singer decided to pursue a career as an actor and musician after studying the likes of Prince, David Bowie and Grace Jones. “I always wanted to be a rapper, but I managed to hide behind Mike. If I say something wrong or do something wrong, I may get a musket, whereas now, if I am playing the guitar and the melody goes wrong, it is more audible in terms of sound. If I want to mobilize the crowd, I have to do it with my musical skills – I can’t just be a hype man. ‘
The make-up artist on the set is adding a delicate rainbow ombre on a metal base. It’s cool, like, “Ah rainbow and shine,” but in how many countries is it being accused of being truly gay? ‘ They investigate. Of course, La Ro doesn’t mean the month should be too far away. “It’s about making sure everyone is proud, not just the people who have the honor.” However, this is a mindset that they believe is more important considering the beginning of the month. Referring to the 1969 Stonewall riots, he says, “When the lockdown took place and the official pride could not proceed, it was recaptured as a protest. “It’s good that we’re seeing this change again as a protest because there’s still a lot of work to be done, especially for the trans community.”
Even those who have not been affected by the system before have found themselves radicalized over the years. An epidemic, the Black Lives Meter Movement, the revocation of LGBTQ + rights in the United States, the escalating violence against trans people – today it is almost impossible not to be political. Yet he is quick to point out that the era also welcomed the onslaught of “infographic activism” that continues to this day.
Although he believes the Internet can be a powerful educational tool – his TikTok, from insightful (and viral) historical commentary videos on topics ranging from strict class divisions in West London to Jamaican rudeboy-style customization. Is full It is certain that the engagement of the youth cannot stop there. “I think it’s really important that when people educate themselves online, they actually go out and protest and go to community places,” he says.[rather than] They are doing their best to fight online and are not doing anything.
Exciting words, really. Looks like LaRo has finally found their way.
Anastasia Stylianou’s hair in forest representatives using the show Uemura. Emilywood’s makeup in creative agency using Pat McGraw. Breeding through osejoseesprobraidingstudio.
Photographer’s Assistant: Alastair McVeigh