The Secret Tricks Supermarkets Use to Get You Buying and Spending More

You may think that you only buy what you need, when you need it. But whether you’re shopping for food, clothing or gadgets, retailers are using the power of psychological persuasion to influence your decisions — and help you part with your cash.

If you think back, I’ll bet there’s a good chance you can remember walking into a grocery store only to find that the layout of the store has been changed. Maybe toilet paper was no longer what you were hoping for, or you were struggling to find tomato ketchup.

Why do shops like to move everything around? Well, that’s a really simple answer. Moving items in a store means that we, the customers, come in contact with different items as we wander around in search of what we need or want. This trick can often go a long way unplanned expensesAs we add extra items to our baskets – often on impulse – spending more time in the store.

really, studies show That 50% of all groceries are sold on impulse – and more than 87% of shoppers make impulse purchases.

Although it is complex and influenced by many factors, such as the need for stimulation and lack of self-control, it is known that external buy signal Displaying “buy one get one free” offers, discounts and in-store promotions – for example – play an important role.

A tempting offer can lead to a rush of temporary happiness, and this makes it difficult to make a rational purchase decision. If we buy items in the here and now we get away with the perceived value of “savings” – so we ignore other considerations such as whether or not we really need it. It can be hard to ignore the need for instant gratification.

bundling is second technique that retailers use to trigger impulse purchases.

You’ve probably seen it many times. Complementary products are packaged as a single product with a price that often offers a substantial discount. Game consoles, for example, are often sold with two or three games, and grocery stores have “meal deal” bundles and even web pages devoted to the entire range. bundle offer,

While these strategies can help increase retailers’ profits, they can also contribute to problems for their customers.

Impulse shopping can undoubtedly affect a consumer’s mental well-being, This increases feelings of shame and guilt, which in turn can lead to anxiety, stress and depression,

And it’s potentially even more serious when buying on impulse leads to excessive buying, especially if people spend money they don’t have.

But there are some positives as well.

Online shopping has been found to boost dopamine, as it is released in our brains when we anticipate pleasure. So while we wait for our purchases to arrive, we feel more excited Compared to if we had bought things in the store.

If this pleasant feeling is well managed, then there is no harm in it. But, unfortunately, it doesn’t always end there. That fleeting feeling of bliss can sometimes lead to the beginning of a shopping addiction, This can happen when a consumer constantly wants to experience a “hit of dopamine”, so they fall into a pattern of buying more and more items until it is received. Out of control,

On the other side of the coin, buying can help restore a person’s sense of control,

When we are feeling sad or anxious, we tend to think that everything is out of our control. But since shopping allows us to make choices – which store to go to or whether we like an item – it can bring back a sense of personal control and reduce distress. So it may be a more meaningful activity than many people think.

While retailers may not be willing to reduce the amount of purchases we make, they may wish to help us influence our buying decisions more positively.

desperately need to combat obesity in most countries of the world. That’s why the UK government has decided ban the promotion Unhealthy foods—those high in free sugars, salt, and saturated fat—in major store locations from October 2022.

This is a strategy that can help.

Removing tempting treats from checkout can help reduce the amount of sugary foods that are purchased – in some cases. up to 76 percent,

And a recent study found that by increasing the availability and promotion of healthier food options (such as stocking low-fat chips next to regular chips)—and making them more visible Buyers can actually be encouraged to make better choices – through positioning and clever use of signage.

Ultimately, the key to resisting the stuff we don’t want, or need — and making healthy decisions — is what we have. It helps to be aware of what we are doing when shopping. A good personal strategy is to browse less and try to peruse the shopping list instead – and try to buy only what’s on it. But be kind to yourself, because it’s easier said than done.

Katherine Johnson-Boydreader in consumer psychology, Anglia Ruskin University

This article is republished from Conversation Under Creative Commons license. read the original article,

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