This game-changing investment app will help you build long-term wealth and satisfy your ‘voyeur’ desire to see where other people put their money

Women are better investors than men A 2021 Fidelity study found, Yet some estimates suggest that approximately 26% of women have invested in the stock market, a staggering statistic with the persistent gender pay gap, which remained stable in 2020 And expected to widen In view of the pandemic.

Courtesy of Treasury

Why do women hesitate to join the world of investing? According to his first $100K Founder Tori Dunlap, that’s because she’s often left out of the financial conversation. “The stock market world and the investing world are super white finance bro-y, and it’s about the next sexy investment,” says Dunlop. “Many members of our community have become educated or are starting to become educated about how to save and pay off debt, but they still feel intimidated by investing.”

With its “fight patriarchy by making you rich” tagline, every first $100K from Dunlop is on a mission to change the status quo by getting more money into the hands of women. and Dunlop’s Rapid rise to social-media stardom And her staunch advocacy of financial feminism has paved the way for her next exciting venture: a partnership with Treasury co-founders Elias Rothblatt and Ivar Wong. Treasury AppAn education platform revolutionizing the way women invest.

Dunlop, Rothblatt, and Wong all want to mainstream these important financial conversations — and a grim series of events helped the trio realize that teaming up was the way to do it.

“We want to find places where there’s a really open conversation about money that’s going to be massive”

When Rothblatt and Wong were producing the media company The Outline, which Sold to Bustle Digital Group in 2019, they bound by the struggles of startup life. “We had a very honest conversation about money,” Rothblatt says, “and we were like, ‘Wow, we want to find places where there’s a lot of really open conversations about money, somewhere we more real, inclusive conversations about it.'” Rothblatt and Wong began asking people in their network how they liked learning about money, and they talked to a woman who said they had met her. Before her “financial life was a mess” Her First $100K on Instagram, This was a turning point. Rothblatt DM’d Dunlap requested a meeting, and the idea for the Treasury was born.

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Image credits: Elias Rothblatt, left, and Ivar Wong. Courtesy of the Treasury.

Getting into the app starts with a Virtual Investing 101 Workshop; Users pay $99 to participate and learn the fundamentals of investing – and can even make their first investment during the event. The beta version of Treasury launched in December, and during the inaugural workshop, a few hundred participants invested $102,000. Currently, there are approximately $5 million in assets associated with the app. “Only over three-quarters of users on Treasury’s beta platform are first-time investors,” Rothblatt says, “and they are improving wildly what the trajectory of their lives will be.”

Workshop participants have the option to link their investment accounts to the platform, so they can invest with the click of a button while they watch and learn. After the event, attendees will continue to have access to the app. Treasury users can not only track their own investments, but they can also see where other users are putting their money. The function doesn’t reveal dollar amounts or personal information — just what people are investing in and the percentage of those investments in their portfolio.

“It’s a question I get all the time: What are you investing in?”

“We find that people tend to be very vengeful when it comes to money,” Dunlop says. “We all love to know what everyone else is up to. And so I think it’s going to be part of the draw – to see what people are up to. It’s a question that pops up in me every time.” Timing: What are you investing in? My actual investments are linked within the Treasury.”

Treasury also gives users the option to schedule their investments. “I can create an investment plan,” Rothblatt says, “which is basically a reminder that I want to regularly, every two weeks, invest in a certain set of things.” Users can view — and copy — other users’ investment plans, and Dunlop believes many people will model their plans only after that.

As users view investments, they can click on a given fund — VTI, for example — and can quickly find three things that Dunlop says are most important when researching investments: funds over time. its performance, its holdings and its fees. This is a strategy Dunlop introduces to new members during the first workshop.

“If you go to a platform like Yahoo Finance, there’s a lot of graphs and charts, and it’s very intimidating,” says Dunlop. “And I remember doing that when I was 22 because my dad told me to do some research, and it felt like a completely different language. And so here’s the other part of it: actually Providing a simple interface where you have the information you need to make a smart investment. You don’t feel overwhelmed; you don’t feel intimidated.”

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Image credit: Tori Dunlap. Courtesy of his first $100K.

“One of the big things, along with education, is the accountability needed to maintain continuity”

In addition to gaining access to the app’s helpful, easy-to-navigate features, Treasury users join a supportive community, making life-changing conversations about investing at the heart of Dunlop, Rothblatt and Wong’s mission. “We also see it as a Patreon community,” Dunlop says. “We want to be able to give people access. Maybe it’s the podcast episodes that we did the day before or ad-free, or more workshops, or more of what we call Money Parties – accountability sessions, where you can come and go. And you can have a drink if you want, and that’s an hour set aside to sit, watch your money, set goals, get that accountability, but also get that support. We’ve seen, especially From women, along with education, one of the big things is the accountability needed to maintain continuity.”

Treasury was officially launched on 24 January. You Can Make a Place in One of Dunlop’s February Workshops Here,